Marketing Specialist

2 weeks ago

Cambridge, Canada 401 Auto Full time

At the 401 Group of Companies, we want to focus on not who you are, but who you CAN be We strive to hire exceptional employees who see themselves as _trailblazers, trendsetters, creators, do-ers, catalysts, go-getters, and influential leade_rs in all aspects of who they aspire to be daily.

**Location: Cambridge, ON**

**Hours: Monday - Friday 8 am to 5 pm**

This role will specifically focus on marketing for our franchises as we continue to grow the 401 Group of Companies

**What Will You Be Doing**:

- Build on and execute the 401 Group’s organic social media content strategy by growing our audience, increasing engagement and driving conversions and clicks
- Create a robust franchise social content calendar through content planning and real-time customer engagement
- Create engaging written content including customer stories, articles, whitepapers, blogs and any other media coverage
- Create, edit, publish and share content to attract and engage the 401 Group of Companies social community across all corporate platforms for franchises our ie: Facebook, Instagram, LinkedIn, Twitter, TikTok and Pinterest
- Collaborate with internal departments to create buzz and excitement around new franchise products, partnerships, employment opportunity/employer branding and other corporate messaging
- Monitor all mentions and DMs to ensure they meet the 401 Group’s branding and professional image and direct/escalate inquiries as appropriate
- Protect the company’s brand and keep a consistent pulse on relevant Canadian automotive & RV news and trending topics
- Provide insights for the organization based on social listening, market trends and platform innovations
- Utilize your analytical ability to evaluate customer experience across multiple channels and customer touchpoints
- Other duties as designed

**What You Bring to the Table**:

- Successful completion of post-secondary education in communications, digital marketing, or public relations
- 3+ years of experience in social media marketing, content marketing and communications
- Strong copy writing/creative writing with editing skills
- 3-5 years of experience writing and editing copy for social media, print advertisement, blogs, radio commercials etc. to name a few
- Direct experience growing a following on social media on behalf of a growing, mid-size, start-up and professional brand
- Previous experience in marketing and developing social content for an automotive company is considered an asset
- Technically savvy and knowledgeable in social media platforms as outlined above and how to optimize each platforms use
- Strong understanding of social analytical tools such as Google Analytics, Hootsuite and Webtrends Analytics
- Strong understanding of social media metrics and the ability to convey them to internal partners
- Working knowledge of graphic design tools ie: Photoshop, Illustrator, Canva
- Proven ability to produce high quality and creative work while understanding the requirements of design including typography and layout
- Proven ability to be highly innovative, and effective in creating visually appealing content
- Exceptionally strong communication skills - written, verbal and interpersonal
- An entrepreneurial spirit and creative mindset
- Valid G Driver's License and acceptable driving record

**So why work for us?**
- The 401 Group of Companies is privately owned and 100% Canadian
- 20+ State-of-the-art facilities including a "google like" call centre and an 80,000 sq ft. centralized service "Hub"
- A high energy, fast paced and fun work environment with various initiatives and rewards
- Individual and team-oriented coaching, mentoring, and training
- Opportunities for career path planning, growth, and advancement from within
- Health & wellness benefit enrolment opportunities
- Employee referral bonus opportunities
- Employee pricing on parts, service and at the Blackshop Restaurant and Wine Bar
- A corporate swag e-site for employees exclusively
- Perkopolis enrollment
- On-site Parking

The 401 Group of Companies, is proud to be recognized as one of Canada's fastest growing Elite Business Management Groups offering a full line of automotive, recreational vehicle, powersport and marine products and services. Our headquarters is located in the thriving city of Cambridge, Ontario. Our brands include but aren't limited to Kia, Mitsubishi, Volkswagen, Hyundai, Subaru, Honda, Nissan, Chrysler, Jeep, Dodge, Ram, Yamaha, 401 Auto Financing, CampMart and Grand River Boats.

If you have a growth mindset like us, we'd love to see your resume and have a conversation. Opportunities at the 401 Group of Companies are endless

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