Ecommerce Analyst

3 weeks ago

Montréal, Canada Nestle Full time

**A little bit about us**

**Position Snapshot**:
**Business areas**: Nespresso Canada
**Job title**: eCommerce Analyst
**Location**: Montreal, Quebec
**Grade Level**:15

**Position Summary**:
**A day in the life of...**:
**Analyse & identify trends across the online customer journey, leading to insights & recommendations to drive additional traffic and sales, improve the customer experience and provide deep analysis of key on-site topics**
- Lead analyses for a deeper understanding and overall optimization of eCommerce promotions.
- Lead analyses for conversion rate optimization and to improve traffic quality, converting visitors into shoppers and shoppers into buyers.
- Provide detailed analyses of the path to registration and path to purchase to improve the conversion funnel.
- Provide detailed analyses of merchandizing zones’ performance to refine understanding of winning combinations (menu/pages/section/placement/creative) and optimize the online “boutique”.
- Utilize multiple data sources and turn different data streams into a cohesive view of our customer to produce detailed digital business insights & analysis.
- Continuously track and optimize online media acquisition campaigns in partnership with the digital media team, and support that team and the media agency for a deeper understanding of traffic generated by media campaigns.

**Track key eCommerce KPIs for various stakeholders**
- Set up and maintain the monthly eCommerce dashboard and provide insights and recommendations for action plans and to define the on-going channel strategy.
- Ensure all eBusiness activities & KPIs are tracked and aligned with CRM team.
- Lead the creation of tracking plans for new website features.
- Produce regular reporting and periodic research into key consumer segments and digital product usage
- Setup & maintain daily monitoring of eCommerce KPIs to flag anomalies and adjust tactics in an agile manner.
- Ensure competitive tracking and benchmarking.

**Train and support the eCommerce team and Nespresso Canada’s relevant teams on the use and analysis of digital data**
- Provide training to eCommerce team members on Google Analytics and other digital tools.
- Support the various stakeholders in their use of these tools to make sure they have the autonomy to gather their own data when needed.
- Support and encourage team members in following HQ-led trainings of digital analytics tools and taking related certifications.
- Support the UX / production team in the strategy and analysis of A/B tests.
- Support the digital media team and agency in the adoption of website-related KPIs.

**Act as the go-to person for all eCommerce / digital data-management needs**
- Act as the SAP / HANA power user for the eCommerce team
- Liaise with the BI team for all in-depth report needs
- Collaborate with other departments to tie eCommerce data with other internal data sources.
- Support the digital media team with the technical aspect of digital data (pixel implementation, DMP implementation, etc).

**What will make you successful**:

- Degree in a relevant field (Marketing, Business, Economics, Finance, etc) required.
- 3-5 years of experience as a digital analyst, working with web/mobile analytics, metrics gathering, reporting and analysis.
- Expert knowledge of Google Analytics Premium.
- Advanced proficiency with PowerBI.
- Proficiency of A/B testing tools, Google Optimize is an asset.
- Knowledge of Google big query is an asset.
- Knowledge of UX design best practices.
- Experience working with digital marketing media data - DCM, Adwords, Facebook, etc.
- Knowledge of database analysis and structure, an asset.
- Experience in a multinational, cross channel environment, is an advantage.
- Analytical, rigorous, disciplined and proactive.
- Pragmatic and results oriented.
- Excellent interpersonal & communication skills.
- Bilingual (English-French).

**What you need to know**

What can we offer in return? Great benefits you’d expect from a business the size of Nestle including a comprehensive total rewards benefits package including Health and Dental benefits that start on day one as well as a Company matched retirement savings plan, Excellent training and development programs as well as opportunities to grow within the company.

Nestlé is an equal opportunity employer committed to diversity and inclusion. If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

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