Marketing Operations Manager
2 months ago
**About Float**
Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth. As one of Canada’s fastest growing companies and top-rated startups in 2024 and 2023, Float is customer-obsessed, passionate, and entrepreneurial, with a team that includes leaders from Uber, Shopify, Top Hat, Ritual, Ada, and more.
At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.
**Our product**
Float is Canada’s first finance platform designed to empower businesses with fast, flexible, and accessible financial solutions. Our integrated suite of products—including corporate cards, bill pay, reimbursements, and financial services—rethinks how companies access capital, streamline spending, and manage growth. Backed by world-class investors like Tiger Global, Golden Ventures, and Susa Ventures, we’re disrupting the global B2B finance space—and we’re looking for bold innovators to help shape the future of business finance.
**About the Marketing Operations Manager Role**:
We are looking for a dynamic Marketing Operations Manager to join Float’s Revenue Operations team. This role is crucial in enhancing the effectiveness of marketing efforts through the use of technology, data analysis, and process optimization. You will be responsible for identifying technology needs, leading the implementation of marketing automation and CRM integrations, and managing incoming leads. You’ll use data-driven insights and creative problem-solving to optimize operations across various teams.
**Key Responsibilities**:
- **Campaign Management & Support**:Oversee the technical execution of marketing campaigns, ensuring that marketing technologies (e.g., automation platforms, CRM, ad platforms and tools) are fully integrated and leveraged for optimal impact.
- **Data & Analytics**: Track, measure, and report on the performance of marketing strategies. Combining multiple data-sources such as spend, ad tracking, and different internal systems, Develop and manage dashboards to monitor KPIs and provide insights to the marketing team.
- **Process Optimization**:Streamline and standardize marketing workflows to increase productivity, maintain high data quality, and support lead-to-revenue management.
- **System Administration**:Serve as the administrator for marketing technology platforms, managing integrations and data flow between systems such as HubSpot, Salesforce, or other CRM/marketing automation tools.
- **Lead Management**:Implement and monitor the lead scoring, attribution and nurturing processes within the marketing automation platform.
- **Collaboration**:Work closely with Sales, Marketing, and other departments to align strategies, facilitate data sharing, and improve lead handoff processes.
**Requirements**:
- Bachelor’s Degree
- B2B Tech marketing experience with at least 2+ years of admin experience in Hubspot and strong experience with Salesforce.
- Strong analytical skills, able to draw insights and intelligence from marketing data.
- Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalisation, and other lead/customer management practices.
- A deep understanding of attribution models, data hygiene, analytics.
- Demonstrated experience owning and running the governance of a marketing automation platform.
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Technically capable, excellent communicator, and a desire to improve processes.
**You’ll be great in this role if**:
- **You’re results-oriented. **You’re motivated by measurable success, setting and exceeding goals that drive customer satisfaction, retention, and growth.
- **You believe the customer comes first. **You’ll advocate endlessly for our customers, and have a natural curiosity to understand their needs.
- **You’re eager to continue your own learning. **Scrappy and voracious, you want to know the ‘why’ behind every answer. You’re a creative product thinker who can combine quantitative thinking with a great aesthetic. Finding creative ways to work through obstacles is fun for you.
- **You’re a natural collaborator. **You enjoy working cross-functionally, building strong relationships across sales, marketing, and product teams to drive alignment and deliver exceptional outcomes.
- **You balance big-picture thinking with an eye for detail. **You can zoom out to see the broader strategic goals while also diving into the details
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