Social Media Manager

3 days ago

Toronto, Canada Roots Full time

Roots is more than just an/the iconic Canadian retailer, we are a group of passionate employees who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with a team of people who own results and are dedicated to seeing Roots win. We seek to build longstanding relationships with partners who share our commitment to maintaining high ethical standards of operation.

The Social Media Manager for Roots will be responsible for the following:
STRATEGIC
- Develop and own the organic social media strategy, ensuring that it contributes to the achievement of business goals. Define Key Performance Indicators (KPIs) to complement the strategy.
- Create a robust content plan and calendar that incorporates input from key stakeholders (Marketing, Product, Special projects, etc.), to produce a unified and coherent social presence across platforms.
- Conduct competitive and platform analysis to stay on top of the dynamic social media ecosystem. Leverage benchmarks and best practices and test new ideas to continuously move the strategy forward.
- As an expert in your space, keep abreast of social media trends and update the business where needed as these trends or shifts may affect performance (positive or negative)
- Develop and own key relationships with social platforms: Meta, TikTok, Twitter, LinkedIn, Pinterest, and YouTube.

DAY-TO-DAY
- Translate Marketing briefs into compelling and engaging content concepts and tactical plans.
- Lead the social content development process, liaising with Production and Creative teams as needed to bring content to life that is on-time, on brand, and platform relevant. This includes the creation of briefs and strategic documents.
- Deliver ongoing weekly, monthly, and quarterly reports to track the performance against the strategy and KPIs. Communicate to key stakeholders’ key learnings and actions/opportunities.
- Own and efficiently administrate the organic social budget (incl. boosting content, influencer marketing, and other social led activations)
- Establish relationships with social media influencers and develop a strong network.
- Partner with PR and Paid to execute the Influencer strategy, owning execution of organic social influencer programming (influencer identification, samples, budget, content vetting/approval, etc.)
- Help support online community management with the Social Media Coordinator.
- Develop and manage an asset bank for Social First Creative
- Manage the META shop catalog.
- Manage the Social Media Assistant, providing approvals, guidance, coaching and development.
- University or College degree or diploma in marketing or a related field.
- Minimum of 5 years' experience in social media in a consumer brand building environment, including Influencer marketing
- Experience pitching strategic strategies to external partners for buy-in
- Passion for ROOTS, retail, and the outdoors along with a background in developing brands.
- Strong understanding of consumers and media consumption habits along with target audiences/consumer profiling and devising strategies that engage, inform, and drive the business.
- Understands and relishes the opportunity to work with a cross functional team.
- Self-starter with strong project management skills and the ability to lead and direct internal and external teams.
- Exceptional time management, budgeting, and organizational skills
- Collaborative and networking skills.
- An individual who is an energizer and an excellent team player.
- Equal parts analytical and creative.
- Excellent written and verbal communication skills.
- Social Media certification would be an asset.
- Experience as a copywriter considered an asset.
- Experience in the Fashion industry considered an asset, however an interest in fashion is a must
- Established relationships with key social platforms would be an asset in this role.
- Creative and strategic thinker with experience executing content creation, storytelling, media planning and social/digital.

**This role is eligible for**:

- The Roots Work in Comfort (Flexible Work) program
- A generous clothing allowance and employee discount
- Comprehensive medical and dental coverage

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear, and active athletic wear, and home furnishings. Roots has over 100 stores in North America and Asia

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