Digital Marketing Specialist
3 weeks ago
**Overview**:
**Key Responsibilities**:
Execute Website Changes & Optimization
- Digest request & ensure we have all supporting information needed to execute
- Brief in MLB team in consistent format
- with a clear brief and tracked changes required
- Share completed and reviewed beta page with Manager for approval, and then with internal primes for a final pass
- Schedule go-live for webpages, to ensure they satisfy desired timelines
- Ensure regular maintenance of site, including accurate details related to ticket products, players, & schedule
- Manage internal approvals & ensure proper deployment scheduling, according to campaign calendar
Support on Creative Development of Digital Marketing Assets
- Understand Blue Jays brand guidelines when briefing creative
- Keen eye for detail in reviewing completed graphics for accuracy
Manage Day-to-Day Execution of Blue Jays MLB Ballpark App
- Review app consistently, ensuring content is up-to-date, and flagging any maintenance required to Manager
- Lead execution of push notifications from app, including: ensuring best practices are met, and appropriate approvals are achieved prior to launch
- Work with internal teams to procure prizing for in-app games
**Who you are / what you bring**:
- 2+ years of experience in digital advertising
- Familiarity with digital analytics tools (e.g., Google Analytics, Adobe Analytics) to track and measure online user behavior, website performance, and digital campaign effectiveness.
- A proven track record of building positive and productive working relationships with internal cross-functional teams and external agency/vendor partners
- A comfort with ambiguity
- Strong problem-solving skills
- Strong knowledge in analytics tools and digital media ad-platform (DCM, Google Ads, Business Manager, Twitter, etc.) and analytics platforms (Adobe Analytics (Omniture), Google Analytics)
- Strong knowledge of Office 365
- A degree in Business Administration, Marketing, or a related field
- Sports Industry or Media Agency experience is an asset
- Google Search Engine Marketing experience preferred
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