Vice President, Marketing and Communications

2 weeks ago

Hamilton, Canada Hamilton Health Sciences Foundation Full time

Hamilton Health Sciences Foundation provides vital funding to enable the best possible patient care. We inspire and motivate gifts that fund medical equipment and patient amenities, innovative research initiatives, essential redevelopment of clinical care spaces, and the education and training of health care providers.

As a registered charitable organization, we proudly support patients and families across south-central Ontario, and from outside the region, who receive specialized care at Hamilton Health Sciences including Hamilton General Hospital, Juravinski Hospital and Cancer Centre, McMaster Children’s Hospital, and St. Peter’s Hospital. The associated programs at the Regional Rehabilitation Centre, McMaster University Medical Centre and Ron Joyce Children’s Health Centre are also included. The Foundation is committed to the Donor Bill of Rights and to being a donor-centered organization. Hamilton Health Sciences Foundation is committed to protecting the privacy of our donors and prospects. **We are proud to have been an early adopter of the Imagine Canada accreditation program.**

This is an exciting time to join Hamilton Health Sciences Foundation as we build upon a strong foundation of our Culture Code that includes the values of respect, impactful and inspiring. We believe that relationships and partnerships are the basis of excellence in fundraising and have a vision to see a community of inspired and committed donors who embrace _**It’s Vital to Care. **_Every position in The Foundation contributes to a safe, inclusive environment for all through compliance with The Foundation’s equity, diversity and inclusion philosophy and patient and staff safety policies and procedures.

Working within this value system the duties of the _**Vice President, Marketing and Communications **_will include but not be limited to the description that follows.

**Position Summary**:
The Vice President, Marketing and Communications is the chief brand steward and chief storyteller, with responsibility for all content produced by The Foundation. With primary responsibility for planning, developing and executing all integrated marketing programs including, but not limited to content production, and the direct response portfolio along with growing associated program revenues.

Reporting to the CEO, the Vice President, Marketing and Communications is a member of the senior management team and contributes to The Foundation’s overall strategic direction. The Vice President, Marketing and Communications provides critical support and insight in the development of The Foundation’s strategic plan and annual operating plan, while being responsible for developing, implementing and evaluating the annual strategic marketing and communications plan.

Specific responsibilities include, but may not be limited to:

- Brand Management:_

As the chief brand steward, this individual is responsible for bringing our brand to life. Management of organizational voice and representation of brand through all channels is a critical part of this role at both the strategic and tactical level.
- Content Marketing:_

As the chief storyteller, the Vice President, Marketing and Communications is responsible for all publicly consumed content generated by The Foundation. The development of meaningful, relevant and inspired content is fundamental to this position and team. Content is meant to build awareness, audience and revenue. This involves strategically identifying and developing content for use across all marketing channels while also supporting the needs of the fundraising teams.

Content marketing accountabilities include:

- Evolve and execute the annual content calendar with the intent of providing a meaningful and engaging donor and donor prospect experience
- Use data insights and analytics to effectively target messages and content appropriately
- Strategic management of all channels including but not limited to: website (platform and content management), social media (platform and content management), print and digital
- Lead and manage media relations associated with all fundraising and Foundation-related initiatives
- Engage with individuals and teams across Hamilton Health Sciences to identify patient stories and content to be used to bring the need and impact of donor dollars to life
- Develop and oversee all forms of content development including but not limited to written, video and photography to support the brand, expand awareness, stimulate revenue and support the development teams
- Specific responsibility including but not limited to: annual donor report, print and digital newsletters, website, direct response and all social channels
- Responsible for the production of the Foundation’s Annual Donor Report and ensuring that our website (amongst other channels) demonstrates the impact of donor investment
- Develop and provide marketing messages and content in support of all fundraising campaigns
- Prepare a range of

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