Marketing Strategist

2 months ago

Winnipeg, Canada Manitoba Hydro Full time

**MARKETING STRATEGIST**

**Winnipeg, MB**

**_ Manitoba Hydro is consistently recognized as one of Manitoba's Top Employers_**

**_ Great Benefits_**
- Competitive salary and benefits package.
- Defined-benefit pension plan.
- Nine-day work cycle which normally results in every other Monday off, providing for a balanced approach to work, family life
- and community.- Flex-time and partially remote work schedule, depending on nature of work, operational requirements and work location.

Manitoba Hydro is a leader among energy companies in North America, recognized for providing highly reliable service and
exceptional customer satisfaction. Join our team of Manitoba's best as we continue to build a company that supports innovation,
commitment and customer service.

Reporting to the Manager of Marketing, the Marketing Strategist will have a critical role in analyzing and optimizing the performance
of marketing efforts and digital marketing channels, while also aligning marketing outputs with customer journeys and leading
strategies to improve the customer experience. The Marketing Strategist will be responsible for working in collaboration with various
stakeholders and demonstrating expertise in strategic thinking while brainstorming innovative concepts for future marketing
strategies and campaigns.

**_ Responsibilities:_**
- Perform in-depth research to identify new market opportunities and establish market trends, both inside and outside of the

energy utility space.
- Accountable for setting specific marketing goals that align with enterprise direction and business goals.
- Participate in strategy sessions to identify and deliver marketing opportunities, while managing marketing sensitivities.
- Develop innovative concepts to promote the brand, existing and new products & services, retain customers, target specific

customer groups through personas, and provide engaging, timely and value-added content - in alignment with Energy for Life
brand objectives.
- Plan and monitor marketing activities and campaigns.
- Evaluate marketing outcomes including marketing tactics, customer conversions, ROI, ROAS and Customer Acquisition Cost
- to ensure desired impact is achieved.- Assist in the development and articulation of the overall marketing strategy for Manitoba Hydro in consultation with the

organization.
- Oversee the successful planning, coordination, and delivery of external marketing campaigns including determining the

approach, scope, and objectives of marketing campaigns.
- Manage external campaign budgets across a variety of channels including, but not limited to, paid social media, digital, print,

outdoor, radio, and television, by being able to adjust and reallocate funds on an ongoing basis.
- Work in collaboration with the Digital Engagement Supervisor to ensure digital solutions/channels are leveraged in the delivery

of marketing content.
- Work in collaboration with the Creative Services Supervisor to ensure marketing strategies align with creative concepts, brand

and marketing objectives.
- Work in collaboration with Product Research & Development and Product Management teams to align marketing strategies

and external marketing campaigns with product strategies to effectively market new and existing products.
- Work in collaboration with the Customer Strategy & Experience team to analyze and optimize the performance of marketing

efforts/digital marketing channels, while also aligning marketing outputs with customer journeys and strategies.
- Work in collaboration with the Corporate Communications team to align on key messages to be incorporated within marketing

outputs.
- Triage incoming marketing campaign requests received from teams outside of SMPD, ensuring that marketing campaign

requests align with the overall marketing strategy and goals for the Marketing department.
- MANITOBA HYDRO IS COMMITTED TO DIVERSITY AND EMPLOYMENT EQUITY

Reference Code: CO56652587-01

**_ Qualifications:_**
- Completion of a four-year university degree in Marketing, Communications (or relevant discipline) from an institute of

recognized standing plus four years of directly related experience in marketing strategy.
- Familiarity with SEO/SEM, Google Analytics, and social media metrics.
- Excellent organizational and time management skills.
- Excellent communication (written, oral and presentation) skills.
- Excellent interpersonal skills with a proven ability to comfortably and effectively build and maintain a broad range of
- relationships at a variety of levels, both internally and externally.- Creative thinker with data-driven analytical aptitude.

**_ Salary Range_**

Starting salary will be commensurate with qualifications and experience. The range for the classification is $40.04-$55.25 Hourly,
$76,728.86-$105,875.12 Annually.

**11, 2023.**

We thank you for your interest and will contact you if you are selected for an interview.

**_ This document is available in accessible formats upon request. P

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