Integrated Marketing Planner

3 weeks ago

Winnipeg, Canada Manitoba Hydro Full time

**INTEGRATED MARKETING PLANNER**

**Winnipeg, MB**

**_ Manitoba Hydro is consistently recognized as one of Manitoba's Top Employers_**

**_ Great Benefits_**
- Competitive salary and benefits package.
- Defined-benefit pension plan.
- Nine-day work cycle which normally results in every other Monday off, providing for a balanced approach to work, family life
- and community.- Flex-time and partially remote work schedule, depending on nature of work, operational requirements and work location.

Manitoba Hydro is a leader among energy companies in North America, recognized for providing highly reliable service and
exceptional customer satisfaction. Join our team of Manitoba's best as we continue to build a company that supports innovation,
commitment and customer service.

Reporting to the Marketing Strategist, the Integrated Marketing Planner will be responsible for developing and delivering integrated
marketing plans for external marketing campaigns that support Manitoba Hydro to become the utility of the future. The Integrated
Marketing Planner will work closely with the Creative Services team, departmental clients, Corporate Communications, and the
Customer Experience team, to evaluate and implement highly integrated, seamless campaigns in relation to enterprise marketing
objectives.

**_ Responsibilities:_**
- Assist in the development and coordination of media buying through CSM (Communication Services Manitoba).
- Create media plans that align with campaign strategy and objectives.
- Manage proofing processes and complex versioning of marketing materials.
- Manage production coordination of campaign materials such as, but not limited to, digital and print-based advertising
- collateral.- Manage client review, revisions, approvals, and filing processes.
- Communicate directly with external agency partners and client counterparts as required.
- Manage inputs and updates within a departmental media calendar.
- Work in collaboration with team members from Creative Services and Digital Engagement, to coordinate the timely delivery

and execution of integrated marketing activities, including creation of marketing content (video and graphic design content) as
well as the delivery of marketing content across Manitoba Hydro's digital channels.
- Develop and maintain relationships with key partners within Corporate Communications, Customer Experience and D&T

functions to allow for creation of integrated marketing plans that incorporate input from all stakeholder groups.
- Support the Marketing Strategist in the planning, articulation, and creation of marketing strategies for Manitoba Hydro as

required.
- Support the Marketing Strategist during collaboration with Product Research & Development and Product Management team

members to translate Manitoba Hydro's product strategy into marketing strategy goals and objectives.
**_ Qualifications:_**
- Completion of a four-year university degree in Business, Marketing, Communications (or relevant discipline) from an institute

of recognized standing plus a minimum of two years of related experience assisting in the management of integrated
marketing campaigns.
- A two-year diploma in Business Administration, specializing in Marketing, Communications (or a related discipline) from an

institute of recognized standing, with a minimum of four years of related experience assisting in the management of integrated
marketing campaigns.
- Experience in a related role, such as advertising, public relations, marketing management or marketing communications

MANITOBA HYDRO IS COMMITTED TO DIVERSITY AND EMPLOYMENT EQUITY

Reference Code: CO56652970-01
- Understanding of marketing calendar and campaign tools such as Asana, HootSuite, Buffer, etc.
- Outstanding organizational and time management skills.
- Excellent communication, interpersonal, and presentation skills.

**_ Salary Range_**

Starting salary will be commensurate with qualifications and experience. The range for the classification is $33.20-$45.94 Hourly,
$63,616.02-$88,024.82 Annually.

**11, 2023.**

We thank you for your interest and will contact you if you are selected for an interview.

**_ This document is available in accessible formats upon request. Please let us know if you require any accommodations_**
**_during the recruitment process._

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