Marketing Manager

2 weeks ago

Oakville, Canada Walker Industries Corp Full time

**About Walker**

Walker Industries, a fifth-generation, family-owned company founded in 1887, operates from its base in the Niagara Region with facilities across Canada and the United States. We employ more than 1,200 people in environmental waste management and recovery, renewable energy, paving and construction, aggregates, and emulsions chemistries.

Growth and transformation are a natural part of our business and our employees evolve with us.

We are looking for a Marketing Manager (Emulsions Products & Corporate Brand at our Walker - Oakville location. This is a hybrid flex work role, with 3 days in our Oakville office and 2 days working remotely.

The Marketing Manager will develop and execute annual marketing plans inclusive of advertising, promotion, and digital programs across a variety of target groups and establish meaningful metrics to ensure the value of all marketing initiatives.

**Key Accountabilities**:
Reporting to the SVP of Marketing, the Marketing Manager, Emulsions Products & Corporate Brand will be able to juggle a variety of marketing responsibilities, specifically:

- Determines brand building and support strategies, managing the development and execution of corporate marketing elements;
- Develops and manages the annual marketing budget for the assigned product portfolio, executing all programs within agreed upon timelines;
- Communicates brand activity to internal and external stakeholders;
- Tracks, analyzes, and reports on market trends, competitive activity and marketing program effectiveness;
- Develops and executes the digital strategy to support the corporate brand across all major digital channels;
- Works with and guides marketing agencies on creative projects to manage all digital platforms, ensuring brand alignment;
- Acts as project lead for promotional initiatives, working across functional groups;
- Maintains an in-depth understanding of all target groups with experience in proprietary research, syndicated data and collection of competitive intelligence.

**Qualifications**:
Specific qualifications include:

- Completion of a Bachelor’s degree in Business with specialization in Marketing;
- Minimum five (5) years marketing experience, with at least two (2) years in a brand manager position;
- Minimum of two years (2) marketing experience, with corporate branding;
- Active and avid social media manager; developing strategies to position corporate messages in the organizational voice;
- Demonstrated project management experience and an ability to work collaboratively across functional groups;
- Excellent verbal and written communication skills;
- Strong analytical skills with a demonstrated ability to work with financial, sales, and consumer insight data;
- Ideally experience in government relations
- Able to work with limited supervision and take initiative to identify and manage priorities as needed to execute marketing programs;
Flexible and adaptable style to work with diverse priorities and timelines.

**Experience the Benefits of Working at Walker**
- Career Support_
- Education reimbursement, training, and professional development opportunities
- Internal advancement opportunities at all levels
- Reimbursement of professional dues and tuition
- Health & Well Being_
- Wellness subsidy to support healthy lifestyle
- Employee Assistance Program (EAP)
- Culture & Community_
- 2 paid volunteer days per year
- Social and networking events
- Salary/Wage & Benefits_
- Competitive salary including a bonus component
- Group health/dental/vision/prescription drug plans
- Paid vacation days
- Short-term and long-term disability plans
- Term life insurance and critical illness
- Retirement programs including Pension, RRSP and TFSA

**How to Apply

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