Marketing Manager, Financial Services

3 weeks ago

Toronto, Canada KPMG Full time

Overview:
You’ve got big plans. We have opportunities to match, and we’re committed to empowering you to become a better you, no matter what you do.

When you join KPMG, you’ll be one of over 207,000 professionals providing audit, tax, advisory and business enablement services across 153 countries.

With the support to do things differently, grow personally and professionally and bring your whole self to work, there is no limit to the impact you can make.

**Overview of the opportunity**:
The GTA Marketing team is looking for a Marketing Manager to join us in our Toronto office. This individual will drive marketing programs for our Financial Services industry portfolio - working with leadership to develop locally driven strategic and tactical integrated marketing programs aimed at business and relationship development, lead generation and brand management. This individual will also work closely with their Account Management and National Marketing counterparts on the development of broader campaigns, account-based marketing programs, and ensuring consistency of messaging in the marketplace.

What you will do:
Reporting to the Senior Manager, Function, and Industry Marketing (FIM) in the GTA, the Marketing Manager will work closely with local practice leaders, Partners, their Account Management and National counterpart as well as the entire GTA Marketing team in the development and execution of integrated marketing plans designed to meet the goals and objectives of the local practice. in this role, you will:

- Plan, support, and drive account-based marketing programs targeting our priority accounts across the Financial Services industry
- Effectively develop, manage, and execute an annual marketing plan aligned with national plans and local business objectives and account plans Develop and execute in-market activities including events, sponsorships, blogs, webcasts, and podcasts
- Build the brand of the Financial Services practice through integrated marketing campaigns which maintain a leading point-of-view and shape the marketplace
- Develop and manage relationships with key industry organizations, external industry, and community associations/organizations.
- Review market, revenue, and previous campaign data to help identify opportunities and develop programs to target these opportunities.
- Create and manage practice-wide internal communications to support corresponding internal forums and events.
- Effectively manage a complex marketing budget while optimizing spends on campaigns and activations.
- Organize and oversee both large and small-scale industry events, working closely with key stakeholders to identify and tackle client challenges Report consistently on key KPIs designed for industries and functional marketing (campaign effectiveness, media awareness, lead generation etc.)

Solicit feedback from internal stakeholders on a quarterly basis and track performance against goals

What you bring to this role:

- University degree, diploma or similar credentials in Business, Marketing, Sales, or related discipline
- 5-8 years’ of B2B marketing experience; account-based marketing experience is an asset
- Strong track record of client service delivery and stakeholder management with senior executives
- Superior project management skills—MUST be able to manage multiple projects in a fast-paced, deadline-driven environment
- Strong social and digital media acumen with deep experience in managing these aspects of campaigns and conversant with demand generation, lead nurturing campaigns, and leading-edge technology
- Previous experience defining and measuring ROI for marketing campaigns, events, and digital media
- Exceptional written and verbal communication and organizational skills

**Keys to your success**:

- Being a pragmatic, intuitive hands-on manager, capable of handling multiple campaign delivery projects at once and able to act on their own initiative
- Regular communication and connection with the Senior Manager, FIM Marketing in the GTA
- Self-directed, proactive, resilient individual with an eagerness to excel and is accustomed to a fast-paced environment
- Calm under pressure with a positive attitude and willingness to learn new skills

Our Values, The KPMG Way:
**Integrity**, we do what is right | **Excellence**, we never stop learning and improving | **Courage**, we think and act boldly | **Together**, we respect each other and draw strength from our differences | **For Better**, we do what matters

If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to visit our accessibility page.

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