Content Specialist

3 weeks ago

Montréal, Canada Youville Haussmann Park Full time

Youville Haussmann Park est une agence qui crée des expériences. Plus que des expériences de marque, plus que de l’expérientiel, plus que de l’événementiel. Sa spécialité? Les émotions authentiques, celles qui créent un engagement durable entre une marque et ses consommateurs, celles qui renforcent le lien qui les unit. YHP s’allie à ses clients pour planifier, exécuter et capturer des moments sensoriels et mémorables. En s’inspirant des meilleures pratiques de l’industrie, l’agence conçoit des campagnes expérientielles toujours remarquablement bien pensées, aussi bien en ligne qu’en personne. YHP, c’est une famille d’enfants terribles. Une bande de rêveurs sans prétention, aussi excentriques qu’ingénieux, qui célèbrent l’audace de la générosité. Devenir artisan de l’émerveillement, ça vous dit?

APERCU

RÔLE ET RESPONSABILITÉS
- Concevoir un contenu original et captivant pour de multiples plateformes, y compris des photos frappantes, des vidéos engageantes, des visuels et des textes qui attirent l'attention sur les médias sociaux.
- Collaborer étroitement avec les équipes multidisciplinaires pour s'assurer que le contenu visuel s'aligne parfaitement sur l'identité de marque et nos objectifs de marketing.
- Contribuer au développement et à l'exécution du calendrier de contenu, en assurant une présence cohérente et percutante sur tous les canaux.
- Mettre en œuvre des techniques de référencement et d'optimisation visuelle pour améliorer l’accessibilité et l'engagement du contenu visuel.
- Rester à l'affût des tendances du secteur et des plateformes émergentes afin d'améliorer la qualité et la pertinence du contenu visuel.
- Jouer un rôle actif dans les campagnes de marketing de contenu, en mettant vos idées créatives et votre expertise visuelle au service des objectifs de l'entreprise.
- Adapter le contenu pour qu'il corresponde efficacement aux préférences et aux besoins de notre public cible.
- Collaborer de manière harmonieuse avec les concepteurs, les photographes et les vidéastes pour créer un contenu multimédia qui améliore la narration.
- Participer à l'élaboration de matériel de marketing, de présentations et d'autres éléments de contenu, selon les besoins.

EXIGENCES
- Plus de 2 ans d'expérience en communication, médias, marketing ou dans un domaine connexe.
- Expertise avérée en matière de création de contenu visuel, avec un portfolio démontrant votre capacité à créer des photos, des vidéos et des visuels sociaux convaincants.
- Maîtrise de la communication visuelle, capacité à transmettre des messages et des émotions de manière efficace par le biais d'éléments visuels.
- Excellentes compétences rédactionnelles en Anglais
- Vous êtes à l'aise avec les outils de contenu et de publication numérique.
- Organisation hors pair, capacité à gérer plusieurs projets simultanément
- Un esprit créatif et une capacité à générer des idées de contenu visuel innovantes.
- Solides compétences en matière de communication et de collaboration pour un travail d'équipe efficace.
- Connaissance de base des outils d'analyse pour contrôler les performances du contenu visuel.
- Connaissance des plateformes de médias sociaux, des tendances et des exigences visuelles.
- La compréhension du graphisme et des outils de création de contenu multimédia est un plus.

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