Digital Ads Strategist

3 weeks ago

Saskatoon, Canada Vendasta Full time

At Vendasta, we believe in helping great local businesses survive and thrive in a world that’s more competitive than ever—and we’re growing our team This is an opportunity to join one of the fastest growing tech companies in Canada and make a direct impact on local economies worldwide. In a world where local businesses all over the globe have had their livelihoods turned upside down, Vendasta continues to help them embrace digital solutions and flourish.

Vendasta is a certified Great Place to Work and Best Workplace for Today’s Youth and Women. Keep reading if you’d like to join us on our mission to support small businesses all over the world.**About the Job**

We are looking for a Digital Advertising Strategist to join Vendasta’s growing Digital Advertising team. They will be responsible for monitoring the Digital Advertising team's campaign order pipeline and coordinating the campaign creation process from start to finish. The role involves cross-functional work with graphic designers, web designers, client-facing communication, and a high level of team communication.

**The impact you’ll have**
- Monitor campaign orders from Vendasta's marketplace.
- Ensure ad campaigns are meeting Vendasta’s quality standards.
- Own the fulfillment pipeline and ensure that orders are processed smoothly, quickly, and with good execution.
- Delegate tasks to various teams and team members to achieve campaign launch.
- Troubleshoot problems with advertising technology.
- Ensure data integrity in the campaign tracking pipeline.
- Communicate with Partners and Advertisers.
- Help to increase the level of Ad copy produced using quality assurance methodology and implementing a process for continued success.
- Recommend campaign strategy/implementation improvements as needed. Be able to explain the benefits of recommendations to clients, and make changes on the spot.

**The value you’ll bring**
- 2+ years of experience in managing advertising campaigns.
- Strong writing skills and knowledge of the best practices for writing Ad copies and keyword research.
- Independent decision maker. Can take calculated risks and deal with ambiguity.
- Takes initiative to improve and try new things.
- Ability to work independently with mínimal supervision within a strong team environment
- Comfortable with rapid change and few regulations.
- Positive attitude.
- An understanding of marketing funnel and choosing the right tactic based on the client's goal
- An eye for typography, composition and color with pixel-level attention to detail
- Good understanding of Google Analytics, Google Adwords, Facebook Ads.

**KPIs**
- Campaign throughput - how many campaigns launched per week.
- Pipeline data integrity.
- Campaign renewals
- Campaign quality scores

**Bonus Points for**

Proficiency with a variety of digital advertising platforms:

- Call tracking
- Display Advertising
- Social Advertising
- Search Engine Marketing

**About Vendasta**

So what do we actually do? We create an entire platform full of digital products & solutions that help small to medium sized businesses (SMBs) have a stronger presence online through digital advertising, online listings, reputation management, website creation, social media marketingand much more Our platform is used exclusively by channel partners, who sell products and services to SMBs, allowing them to leverage us to scale and grow their business. We’re trusted by 65,000+ channel partners and 6 million SMBs worldwide

**Perks**
- **Benefits** - health, dental, life, and disability insurance, an employee assistance program (EAP)*, and $500 annual Health Spending Account. Premiums for health & dental insurance will be covered by Vendasta
- **Vacation** - Minimum 3 weeks paid vacation per year; uncapped sick time policy.
- **Employee Options Program** - get in on Vendasta’s growth and success
- **Sweet Eats** - On site cafeteria with beverages & snacks all day _and _free catered lunch every Friday
- **Training & Career Development** - Education reimbursement program, professional development plans, leadership workshops, mentorship program, and so much more
- **Culture** - comprised of our core values: Drive, Innovation, Respect, and Agility
- **Social Events** - Ideas on Tap, ski trips, virtual talent shows, yoga classes, and more
- **Giving Back** - endless opportunities to take part in programs and initiatives that give back to the community we work in, including paid volunteer time.

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