Sales Director- On Premise

3 weeks ago

Toronto, Ontario, Canada Asahi Canada Full time

Company Vision - Asahi Canada's vision is to become an International Premium Beer powerhouse. We will achieve this by leveraging our strengths and existing success models, and by applying a challenger mind-set to everything we do. Asahi Canada's collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients. Our iconic premium beers include Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry, Pilsner Urquell, Fuller's London Pride, Tyskie, Kozel, Lech and Zubr. Asahi also owns and distributes several spirit based ready-to-drink (RTD) brands including Vodka Mudshake and Twisted Shotz. Asahi Group Holdings (our global parent company) is the third largest beer company in the world based on market capitalisation. Asahi Canada operates within the EMEAA Division of the Asahi Europe & International group and is the lead growth market for the International business. At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence. The expectations are that Asahi Canada is among the leaders in global growth within Asahi Group Holdings. Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company's mission.

About the Role - The Director of Sales will play a pivotal role in developing and implementing a comprehensive sales strategy for the On Premise channel.

Responsibilities :

  • Development & execution of industry leading commercial strategy for On Premise channel nationally
  • Manages commercial business & customers across national and independent customer base
  • Set clear, stretching and engaging goals for Sales teams (Field Sales and Sales Managers)
  • Develop and execute channel customer segmentation model to target disproportionate availability in premium segments
  • Develop and execute in outlet execution programs to enhance brand quality and experience in market (including draft and product quality initiatives)
  • Strong leadership of the team and embed a high-performance, high engagement culture
  • Attract, recruit, select and retain the right talent mix to meet immediate and future needs
  • Champion sales capability development
  • Role model a culture that supports health and wellbeing
  • Manage appropriate route to market approaches to enable optimum delivery of the strategy
  • Input into 3 Year MTP working with key stakeholders to execute opportunities aligned to plan
  • Deliver positive commercial results through flawless execution, measurement of results and agility to respond to market insights
  • Oversee the sales budget for channel, ensuring efficient allocation of resources and analyse financial data to assess ROI on initiatives/activities as needed
  • Uphold, safeguard and promote the organisation's Purpose, mission and beliefs relating particularly to ethics, integrity and corporate (social and alcohol) responsibility
  • Represent the company at various industry and trade events and forums and client meetings

Qualifications - Education details

  • University Degree preferred
  • 7-10 years beverage alcohol / On Premise sales leadership experience
  • Understanding of all beverage alcohol jurisdictions
  • Experience in understanding and segmenting On Premise Outlets and Occasions
  • Experience in selling Premium / Super Premium brand portfolios
  • Experience of leading high performing teams
  • Experience of delivering programs centred on elevated consumption experiences

Travel

  • In-Field / Customer Facing / Team Management +60% of time
  • National travel when required for customer or internal meetings
  • Field Based but ideally with access to Toronto office

ASAHI BEHAVIOURS – strong individually, stronger together

  • Committed – we do what we say we will do
  • Cooperative – we are stronger when we work together
  • Curious – we are open minded and discover better ways
  • Bold – we are clear and decisive in whatever we do
  • Empowering – I bring out the best in my people

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are At Asahi Canada we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.

At Asahi Canada, we are committed to providing an inclusive and accessible work environment for all employees. We encourage individuals with disabilities to apply and welcome any requests for accommodations during the hiring process and throughout employment. If you require assistance or accommodations to participate in the application process or to perform your job duties, please let us know, and we will work together to ensure your needs are met. Your unique contributions are valued, and we strive to support you in achieving your full potential within our team.

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