Sales Director, Commercial Market

3 weeks ago


Toronto, Ontario, Canada Asahi Canada Full time
Company Vision - Asahi Canada's vision is to become an International Premium Beer powerhouse. Asahi Canada's collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients. Our iconic premium beers include Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry, Pilsner Urquell, Fuller's London Pride, Tyskie, Kozel, Lech and Zubr. Asahi also owns and distributes several spirit based ready-to-drink (RTD) brands including Vodka Mudshake and Twisted Shotz. Asahi Group Holdings (our global parent company) is the third largest beer company in the world based on market capitalisation. Asahi Canada operates within the EMEAA Division of the Asahi Europe & International group and is the lead growth market for the International business. Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. About the Role - The Director of Sales will play a pivotal role in developing and implementing a comprehensive sales strategy for the On Premise channel.

Development & execution of industry leading commercial strategy for On Premise channel nationally
Manages commercial business & customers across national and independent customer base
Set clear, stretching and engaging goals for Sales teams (Field Sales and Sales Managers)
Develop and execute in outlet execution programs to enhance brand quality and experience in market (including draft and product quality initiatives)
Strong leadership of the team and embed a high-performance, high engagement culture
Attract, recruit, select and retain the right talent mix to meet immediate and future needs
Champion sales capability development
Manage appropriate route to market approaches to enable optimum delivery of the strategy
Deliver positive commercial results through flawless execution, measurement of results and agility to respond to market insights
Oversee the sales budget for channel, ensuring efficient allocation of resources and analyse financial data to assess ROI on initiatives/activities as needed
Uphold, safeguard and promote the organisation's Purpose, mission and beliefs relating particularly to ethics, integrity and corporate (social and alcohol) responsibility
Represent the company at various industry and trade events and forums and client meetings

7-10 years beverage alcohol / On Premise sales leadership experience
~ Understanding of all beverage alcohol jurisdictions
~ Experience in selling Premium / Super Premium brand portfolios
~ In-Field / Customer Facing / Team Management +60% of time
Field Based but ideally with access to Toronto office

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are At Asahi Canada we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.

We encourage individuals with disabilities to apply and welcome any requests for accommodations during the hiring process and throughout employment.

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