Communications Specialist
3 weeks ago
Our client is a famous Canadian retailer selling the latest must haves. Their approach is highly advanced and technological, which separates them from the rest of the industry.
The Communication Specialist will be responsible for planning, designing, and creating marketing materials to support a large enterprise transformation program in the data, analytics and AI domain.
Communications Specialist Responsibilities:
- Gather, understand, and translate business and technical requirements in the data and analytics domain
- Translate technical designs into content for the broader audience (enterprise and executive)
- Create fresh, engaging, user-focused marketing copy that demystifies complex functionality to support engagement and adoption of new tools, new training opportunity and engagement events.
- Create communication collateral including monthly e-newsletters, blog posts, website content, videos, and stakeholder training materials to build program awareness and drive tool adoption
- Help with stakeholder mapping and segmentation, and help prioritize segment engagement activities
- Understanding brand identity and ensure voice & tone alignment
- 3+ years of Communications experience
- Enterprise experience
- Adobe Experience Manager experience
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