Senior Manager, Field Marketing

OverviewThe biggest hurdle to AI success is not technology or ambition, but data you can trust. Most organizations struggle to power AI initiatives with messy, siloed data that is growing at an unprecedented rate and manual effort that can’t possibly manage it. Facing board mandates for AI-driven transformation, C-suite leaders cite data issues as their biggest challenge.So how do you get data AI-ready? Yesterday’s reactive, resource-heavy data management tools and processes won’t work anymore.Ataccama’s agentic platform offers an intelligent, fast, and scalable approach that gives the modern AI enterprise all of the capabilities they need to trust their data. The Ataccama ONE AI Agent autonomously identifies and helps you fix data quality issues at the source, offering unified AI-assisted execution across:Data quality and observability: Ensure data is accurate, complete, and consistent, no matter where it resides and flows.Lineage: Understand data origin and flow, crucial for confidently feeding AI models and agents.RDM: Achieve faster standardization and stewardship with an AI agent.The Data Trust Index: Get a real-time view of data reliability to successfully implement the medallion architecture. Benefit from the Ataccama MCP Server as a proprietary safeguard to ensure external agents operate on governed, verified data.With Ataccama, you can trust your data and fuel your AI. The RoleReporting directly to the VP, Global Field & Partner Marketing, you will be the primary driver of demand creation and capture for Ataccama in the North American market. You will be responsible for the localized execution of integrated, multi-channel campaigns—spanning digital, webinars, ABM, field events, and more—tailored to our ideal customer profile segments.Regional Strategy Execution: Translate the global demand generation framework into a high-impact North American-focused regional plan, ensuring that events, webinars, and account-based experiences function as localized growth engines.Vertical ABX Orchestration: Lead the field marketing efforts for North America by developing executive events and industry-specific programs focused on financial services, insurance, and other prioritized ICP account segments.Partner GTM Support: Execute "to/through/with" partner marketing activities in alignment with our global partner marketing framework and partner marketing team, focusing on Snowflake co-marketing in NA as well as SI and tech partner marketing strategies.Sales & BDR Synergy: Partner closely with Sales Development and Field Sales to optimize the local lead management process, conversion, and attribution models established by GTM leadership.Data-Driven Feedback Loop: Work with RevOps to report on NA specific funnel metrics and performance dashboards, providing leadership with the data-driven rigor needed to optimize strategies and results. Is This You?Proven Execution: 5+ years of experience in B2B Demand Generation/Field Marketing, with a deep understanding of how to execute complex, multi-channel campaigns promoting enterprise technology to complex technical and business buying committees.Collaboration: Strong ability to lead through influence in a global matrix environment, ensuring NA programs align with global brand and messaging standards.Tech Stack Proficiency: Comfort using the tools prioritized by the VP and RevOps, including Salesforce, HubSpot, and 6sense.Creative and Data Driven: Demonstrated ability to develop creative, break-through-the-noise campaigns that compel a target audience to act, coupled with the ability to monitor and optimize campaign performance based on leading and lagging indicators.AI Curiosity: A passion for forging new strategies and ways of working and reaching our audiences with AI. What Success Looks Like (KPIs)North American Pipeline: Direct contribution to/influence on pipeline and new logo acquisition targets, focused on ICP accounts.Conversion Optimization: Improved performance across all NA demand channels. At Ataccama, our core values are Candid & Caring, so we are upfront about our process and details that are important to you. We sometimes use AI tools to help us with things like reviewing applications, taking notes from screening conversations, scheduling interviews, or supporting assessments. These tools make the process smoother and fairer — but don’t worry, they never make the final decision. Every hiring decision is made by our Talent Acquisition Partners and Hiring Managers, with AI only acting as a helpful assistant. We believe technology should support the process, not replace the human touch. We currently use AI-assisted tools - Metaview for interview notes and Lever Talent Fit to help highlight key experience.This posting is a genuine, active position in Ataccama. Perks & BenefitsGet paid vacation plus the freedom of Flexible Time Off (FTO)-a policy that lets you take additional time off when needed, supporting your work-life balance and well-beingThe Global Family Support Program - a paid leave program to help all parents focus on the new addition to their familyFlexible working hours & hybrid work setupCorporate discounts on travel, fitness, attractions, and shoppingHealth, vision, and dental benefitsConference tickets to the best industry events of the yearOnline courses & company access to Udemy to hone your skillsKitchen stocked with fresh fruit and juice, teas, and the best coffee Work EquipmentCompany mobile phone Note: While we highly value cooperation with all our business partners, we don’t accept unsolicited resumes from any sources other than directly from a candidate. We reserve the right not to pay any fee for sending an unsolicited offer containing the details or resume of a job candidate, even if the relevant candidate is employed by our company. #J-18808-Ljbffr