Director, Youth and Young Adult Client Segment Strategy

3 weeks ago

Toronto, Canada RBC Full time

Job Description TheDirector, Youth and Young Adult (YYA) Client Segment Strategyrole at RBC offers a transformative opportunity to shape the future of banking for young Canadians. By driving innovative strategies and products tailored to students and young professionals, this role will empower a new generation to achieve financial wellness while fueling RBC’s growth as a leader in youth financial services. The position combines strategic vision, data-driven decision-making, and cross-functional leadership to create lasting client relationships and deliver measurable business impact. What will you do? Champion the YYA vision by developing forward-thinking strategies for young Canadians. Drive growth and loyalty through acquisition, retention, and engagement initiatives across teams. Elevate the client experience by reimagining how young Canadians interact with RBC. Collaborate across RBC to support Personal Banking strategic goals. Manage the day-to-day YYA product portfolio. Translate CX and data insights into actionable plans tied to segment OKRs and business goals. Lead market analysis to assess RBC’s competitiveness against banks and fintechs. Partner with teams to transform RBC’s digital presence and go-to-market strategies. What do you need to succeed? Must have: Client Focus: Passion for customer experiences and empathy-driven solutions. Data & Strategy: Ability to analyze insights and develop actionable strategies. Product Knowledge: Experience with product constructs, digital tools, and business models. Business Acumen: Strong decision-making and benefits-case development skills. Collaboration: Excellent communication, culture-building, and teamwork abilities. Resilience: Adaptability in navigating ambiguous or evolving spaces. University degree/MBA or related work experience. Nice to have: Curiosity about emerging trends in banking, AI and technology. Understanding of RBC’s digital initiative prioritization and delivery processes. Experience with go-to-market strategies across large organizations. Project management skills for fast-paced environments. What’s in it for you? Ability to make a difference and lasting impact. Work in a dynamic, collaborative, progressive, and high-performing team. Opportunities to do challenging work. Inclusion and Equal Opportunity Employment At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. #J-18808-Ljbffr

  • Director, Youth and Young Adult Client Segment Strategy

    3 weeks ago

    Toronto, Canada RBC Full time

    Job Description TheDirector, Youth and Young Adult (YYA) Client Segment Strategyrole at RBC offers a transformative opportunity to shape the future of banking for young Canadians. By driving innovative strategies and products tailored to students and young professionals, this role will empower a new generation to achieve financial wellness while fueling...

  • Director, Youth and Young Adult Client Segment Strategy

    3 weeks ago

    Toronto, Canada RBC Full time

    Job Description TheDirector, Youth and Young Adult (YYA) Client Segment Strategyrole at RBC offers a transformative opportunity to shape the future of banking for young Canadians. By driving innovative strategies and products tailored to students and young professionals, this role will empower a new generation to achieve financial wellness while fueling...

  • Director, Youth and Young Adult Client Segment Strategy

    3 weeks ago

    TORONTO, Canada Royal Bank of Canada Full time

    Job Description What is the opportunity? The Director, Youth and Young Adult (YYA) Client Segment Strategy role at RBC offers a transformative opportunity to shape the future of banking for young Canadians. By driving innovative strategies and products tailored to students and young professionals, this role will empower a new generation to achieve...

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