Director, Youth and Young Adult Client Segment Strategy

Job Description

What is the opportunity?

The Director, Youth and Young Adult (YYA) Client Segment Strategy role at RBC offers a transformative opportunity to shape the future of banking for young Canadians. By driving innovative strategies and products tailored to students and young professionals, this role will empower a new generation to achieve financial wellness while fueling RBC’s growth as a leader in youth financial services.

The position combines strategic vision, data-driven decision-making, and cross-functional leadership to create lasting client relationships and deliver measurable business impact.

What will you do?

- Champion the YYA vision by developing forward-thinking strategies for young Canadians.

- Drive growth and loyalty through acquisition, retention, and engagement initiatives across teams.

- Elevate the client experience by reimagining how young Canadians interact with RBC.

- Collaborate across RBC to support Personal Banking strategic goals.

- Manage the day-to-day YYA product portfolio.

- Translate CX and data insights into actionable plans tied to segment OKRs and business goals.

- Lead market analysis to assess RBC’s competitiveness against banks and fintechs.

- Partner with teams to transform RBC’s digital presence and go-to-market strategies.

What do you need to succeed?

Must have:

- Client Focus: Passion for customer experiences and empathy-driven solutions.

- Data & Strategy: Ability to analyze insights and develop actionable strategies.

- Product Knowledge: Experience with product constructs, digital tools, and business models.

- Business Acumen: Strong decision-making and benefits-case development skills.

- Collaboration: Excellent communication, culture-building, and teamwork abilities.

- Resilience: Adaptability in navigating ambiguous or evolving spaces.

- University degree/MBA or related work experience.

Nice to have:

- Curiosity about emerging trends in banking, AI and technology.

- Understanding of RBC’s digital initiative prioritization and delivery processes.

- Experience with go-to-market strategies across large organizations.

- Project management skills for fast-paced environments.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

- Ability to make a difference and lasting impact

- Work in a dynamic, collaborative, progressive, and high-performing team

- Opportunities to do challenging work

Job Skills

Client Counseling, Commercial Acumen, Communication, Decision Making, Group Problem Solving, Organizational Change Management, Professional Presentation, Strategic Thinking

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-01-12

Application Deadline:

2026-01-27

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.