Lifecycle Marketing Manager/ On-site/ Toronto

3 weeks ago

Toronto, Canada Motion Recruitment Partners LLC Full time

Position Summary We are seeking an experienced Lifecycle Marketing Manager with a strong background in B2C or Direct-to-Consumer (DTC) environments. This role is critical in driving customer engagement and retention. This position requires strategic thinking, technical fluency, and creative execution to manage and optimize the full customer journey. This is an on-site (5-days) opportunity located in the heart of Downtown Toronto (steps away from Union Station). Key Responsibilities Lifecycle Strategy & Campaign Management Own the end-to-end lifecycle marketing strategy across all customer touchpoints, from onboarding to churn prevention and reactivation. Develop and optimize multi-channel marketing campaigns (Email, SMS) to increase customer retention, lifetime value (CLV), and engagement. Utilize behavioral, transactional, and demographic segmentation to deliver personalized and targeted messaging across lifecycle stages. Customer Experience Optimization Identify and reduce friction across the customer journey, with a focus on conversion, onboarding, and loyalty. Design behavior-triggered experiences that nurture users through the funnel and deliver measurable business outcomes. Analytics & Performance Measurement Develop dashboards and reports to track key lifecycle metrics including churn, retention, and CLV. Conduct A/B testing and funnel analysis to continuously improve campaign performance. Use data insights to drive decision-making and performance optimization across lifecycle programs. Cross-functional Collaboration Work closely with Product, Data, Customer Success, and the broader Marketing team to align lifecycle strategies with product experience and customer support. Coordinate creative and technical execution of campaigns, ensuring brand consistency and operational excellence. Qualifications 4+ years of experience in DTC/B2C Lifecycle Marketing at scale (experience must include retention and engagement-focused roles). Expertise in building flows, managing large user databases, and launching sophisticated email/SMS campaigns. Proficiency in customer segmentation, funnel analysis, and lifecycle reporting. Strong understanding of CRM strategies, customer psychology, and retention levers. Experience with A/B testing, behavioral triggers, and automated journeys. Prior experience in startup or scale-up environments, preferably ine-commerce, or subscription-based models. Strong collaboration and communication skills with both creative and technical stakeholders. Nice to Have Working knowledge of HTML for email customization. Experience with content creation, including copywriting or creative direction. Exposure to AI marketing tools or agents. #J-18808-Ljbffr

  • Lifecycle Marketing Manager/ On-site/ Toronto

    3 weeks ago

    Toronto, Canada Motion Recruitment Full time

    Lifecycle Marketing Manager/ On-site/ Toronto We are seeking an experienced Lifecycle Marketing Manager with a strong background in B2C or Direct-to-Consumer (DTC) environments. This role is critical in driving customer engagement and retention. The position requires strategic thinking, technical fluency, and creative execution to manage and optimize the...

  • Lifecycle Marketing Manager

    5 days ago

    Toronto, Canada Felix Full time

    Remote; Toronto **About the Role Felix Health is looking for a Manager of Lifecycle Marketing who has experience leading and scaling full lifecycle programs. In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, while continuing to evolve our approach for one-to-one engagement at scale **In this...

  • Lifecycle Marketing Manager

    1 day ago

    Toronto, Canada Felix Full time

    **About Felix Founded in 2019, Felix is a patient-driven digital healthcare company that puts you in control of your health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians. Our strong venture partners provide us the resources to support...

  • Senior Manager, Deposits Lifecycle and Engagement

    1 week ago

    (s): Canada : Ontario : Toronto Scotiabank Global Site Full time

    Requisition ID: 244385Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.Senior Manager, Deposits Lifecycle & Engagement (Toronto, ON)We're looking for a strategic, data-driven leader to join our Retail Deposits product team. This role will shape the strategy and planning of key multi-channel initiatives...

  • Lifecycle Marketing Manager, RBCx

    4 weeks ago

    Toronto, Canada RBCx Full time

    Overview Lifecycle Marketing Manager, RBCx – RBCx is building a centralized Lifecycle Marketing function to drive engagement, retention, and growth across a portfolio of high-impact ventures. You’ll design and execute automated marketing journeys that convert leads, deepen customer relationships, and deliver measurable business impact. You will own the...

  • Lifecycle Marketing Specialist

    1 week ago

    Toronto, Canada Paralucent Full time

    Paralucent is seeking a talented Lifecycle Marketing Specialist to join our team. In this role, you will be responsible for developing and implementing marketing strategies to engage customers throughout their lifecycle with our company. - Plan and execute targeted marketing campaigns to drive customer acquisition, retention, and loyalty. - Analyze customer...

  • Consumer Lifecycle Marketing Manager

    10 hours ago

    Toronto, Canada Stripe Full time

    Join to apply for the Consumer Lifecycle Marketing Manager role at StripeJoin to apply for the Consumer Lifecycle Marketing Manager role at StripeAbout StripeStripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their...

  • Lifecycle Marketing Manager – Activation

    4 weeks ago

    Toronto, Canada Neo Financial Full time

    A financial technology company in Toronto is looking for a Senior Lifecycle Marketing Manager to drive the execution of lifecycle marketing campaigns. You will manage the lifecycle calendar and ensure seamless integration of lifecycle communications within the product experience. The ideal candidate has a proven background in lifecycle marketing and is...

  • Lifecycle Marketing Manager

    1 week ago

    Toronto, Canada Maple Full time

    ABOUT MAPLE Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, nurse practitioners and other types of health providers. We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"),...

  • Lifecycle Marketing Manager

    12 hours ago

    Toronto, Canada Maple Full time

    ABOUT MAPLE Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, nurse practitioners and other types of health providers. We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"),...