Senior Product Marketing Manager

2 months ago

Ottawa, Canada Fullscript Full time

Fullscript is making optimal care easy for everyone. Through our care delivery platform, health practitioners can seamlessly design personalized health plans, provide support and education tools, and effortlessly prescribe and manage the use of healthcare's best supplements — all in one place.

Since 2011, Fullscript has enabled over 90,000 practitioners to deliver care and has helped more than 5.5 MIL patients follow a path to wellness. And we are just getting started.

Come build a healthier future with us.

As a Senior Product Marketing Manager at Fullscript, you’ll be tasked with providing customer and market insights, forming testing strategies, developing or updating personas, orchestrating release strategies, ideating channel and launch tactics, and crafting positioning frameworks. Your efforts will spearhead the creation of coordinated product launches, growth and retention programs, and demand-generation initiatives. We’re in search of a strong advocate for practitioners and patients who can navigate complexity, drive consensus across teams, and bring significant influence to cross-functional stakeholders.

What you’ll do:
  • Market research: Evaluate, analyze, and communicate the market landscape to inform product roadmap as well as differentiated marketing strategies and tactics.
  • Product positioning and messaging: Draft compelling product positioning and messaging that resonates with our target segments.
  • Go-to-market strategy: Lead GTM efforts for major product areas by producing comprehensive marketing plans designed to provide strategic context, address audience considerations, and power optimal positioning and effective communications.
  • Growth marketing: Continually test and optimize product-related content and messaging by leveraging a strong analytical skill set.
  • Sales enablement: Generate effective enablement materials for Sales.
  • Customer insights: Conduct customer research to continually uncover problem areas and opportunities that our Product, Marketing, and Sales teams can leverage.
  • Segmentation: Develop or update buyer and user personas to drive wider adoption of various product lines. Assess product-market fit among key segments to influence marketing strategies and product roadmap.
  • Stakeholder collaboration: Build strong cross-functional relationships with internal stakeholders as well as external partners; influence with presence, confidence, insight, and empathy.
  • Product expertise: Thoroughly understand the Fullscript platform and our user base, and help our teams to incorporate these concepts into their strategies and day-to-day operations.
What you bring to the table:
  • 5+ years of B2B or B2B2C product marketing experience in SaaS. Healthcare experience is a bonus.
  • Experience with complex product ecosystems including partner management and multi-audience sales, onboarding, growth, and adoption cycles.
  • Strong content and narrative craftsmanship, with an innate ability for storytelling. Impeccable writing and editorial skills including technical, creative, and instructional approaches depending upon the audience.
  • Capacity for identifying opportunities and actions from both qualitative and quantitative insights.
  • Superior interpersonal skills and persuasion abilities.
  • Proven ability to adapt to rapid growth and ongoing change.
  • Demonstrates a keen eye for growth opportunities and upholds a test-and-learn mindset.
  • Experience monitoring competitors for differentiating capabilities (SWOT analysis), as well as developing buyer and customer personas.
  • Ability to demonstrate a focus on measurable results and a bias for action.
Desirable attributes:
  • Proven track record of scaling B2B2C products.
  • Healthcare, pharmaceutical, wellness, mindfulness or other adjacent sector experience, with an understanding of the economics and buyer personas involved (payers, providers, patients, business stakeholders, and more).
  • Basic understanding of healthcare regulatory dynamics such as STARK, anti-kickback, HIPAA, provider credentialing, HSA/FSA.
  • Experience working with eCommerce and Direct-to-Customer (D2C) markets; startup experience is a plus.
  • Experience with analytics tools including Mixpanel and Looker, as well as research tools such as Surveymonkey, Dovetail, and Usertesting.com.
  • An understanding and direct experience with product-led growth (PLG) concepts, tactics, and technologies.
What we can offer you:
  • Generous PTO and competitive total rewards compensation packages.
  • Fullscript’s match program for financial health (RRSP in CAD, 401K in US).
  • Flexible benefits package and workplace wellness program.
  • Training budget and company-wide learning initiatives.
  • Discount on Fullscript catalog of products.
  • Ability to work Wherever You Work Well.

*Our Wherever You Work Well philosophy means Fullscript teammates get to pick their own office — whether that’s in-office, at home, or a bit of both.

Fullscript is committed to diversity in its workforce and is proud to be an equal opportunity employer. We are excited to work with talented people, period. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, gender, age, disability, sexual orientation, gender identity and/or expression, marital or civil status, political affiliation, family or parental status, or any other status protected by the laws or regulations in the jurisdictions in which we operate.

Accommodations are available on request for candidates taking part in all aspects of the selection process. Please send an email to accommodations@fullscript.com and let us know the nature of your request and your contact information.

Our team handles a lot of sensitive information, which means we require all candidates that receive and accept employment offers to complete a background check before being hired.

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