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Marketing Manager

1 month ago

Hamilton, Canada Devopie Inc. Full time

Are you a marketing maestro with a penchant for turning bland into grand? We're on the lookout for a Marketing Lead extraordinaire Your mission, should you choose to accept it (and why wouldn't you?), is to sprinkle our campaigns with magic, manage them like a boss, and turn numbers into smiles.

If you're the Sherlock of analytics and the Shakespeare of copy, we want you in our squad Picture yourself juggling web wonders, print masterpieces, newsletters that people actually read (imagine that), LinkedIn posts that make even CEOs hit 'like,' press releases that journalists fight over, and collabs that have competitors quaking in their boots.

Your daily dose of awesomeness will include brainstorming brilliance, wrangling words, and ensuring our brand shines brighter than a supernova. So, if you're ready to rock the marketing world with your creativity and wit, drop us a line

Responsibilities:

  • Develop engaging, creative and effective copy for the company website, LinkedIn posts, press releases, newsletters, and other marketing materials.
  • Implement and optimize SEO strategies to enhance online visibility and drive organic traffic.
  • Manage Google AdWords campaigns to maximize ROI and achieve marketing objectives.
  • Analyze the success rates of each marketing post and campaign, providing insights and recommendations for continuous improvement.
  • Utilize analytical tools to measure and quantify the success of marketing campaigns.
  • Interpret data to provide insights and recommendations for future improvements.
  • Implement A/B testing methodologies to optimize campaign performance.
  • Negotiate and execute ad buying agreements with media companies to ensure optimal placement and exposure.
  • Work closely with partners, understanding and adhering to their brand guidelines while effectively promoting our products/services.
  • Wear multiple hats by contributing to various marketing initiatives and collaborating with cross-functional teams.
  • Possess a detailed understanding of SEO principles and best practices.
  • Optimize content and website structure for improved search engine visibility.
  • Stay updated on industry trends and algorithm changes to adapt strategies accordingly.
  • Experience in negotiating with media buyers to secure advantageous advertising space.
  • Identify and engage with influencers to amplify brand reach and engagement.
  • Build and maintain relationships with media partners to ensure favorable terms.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in marketing, with a focus on copywriting and content creation.
  • Strong analytical skills and the ability to interpret data to optimize marketing strategies.
  • Hands-on experience with SEO and Google AdWords.
  • Previous success in negotiating ad buying agreements with media companies.
  • Ability to adapt to changing priorities and work efficiently in a fast-paced environment.
  • Excellent communication and interpersonal skills.
  • Creative mindset with the ability to think outside the box