Jr. Analyst, Digital Audiences Strategy Co-op

Jr. Analyst, Digital Audiences Strategy Co-op page is loaded Jr. Analyst, Digital Audiences Strategy Co-op Apply locations Toronto, ON time type Full time posted on Posted Yesterday job requisition id 2411734

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What You’ll Be Doing 

In the Digital & Direct Marketing team we provide personalized, simple, yet flexible digital commerce experiences for our clients, and accelerate revenue growth for OUR bank. As a Jr. Anaylst, Digital Audiences Strategy Co-op, you will be working on a Digital Marketing team focused on driving a data first approach to decision making. Whether it is querying backend customer data, front end web analytics, or a combination of both, you will be searching for opportunities to enhance customer journeys and drive further media efficiencies. You will be involved in creating client segmentation strategies for audience targeting that align to the goals of the marketing campaigns. Previous experience with the Adobe (Adobe Experience Platform, Adobe CDP, Audience Manager, Analytics, Target) and Google (DV360, SA360, GA360, BQ) stacks is a plus. And given our support of Client Experience Data Platform (CXDP), experience with Databricks (Python and SQL) is a definite plus.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview  

Important Information 

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.
• You must be currently enrolled in post-secondary education and returning to full-time studies to be eligible. However, you do not need to be in a registered Co-Op program to be considered for a role.
• Recruitment timeline: Applications review – May; Interviews – June/July; Offers – June/July
• Please include your resume (no more than 2 pages), a cover letter (no more than 1 page), and your most recent unofficial transcript with your application. These should all be uploaded into the Resume section of the application as one pdf document
• This is a 4-month co-op opportunity

How You’ll Succeed 

• Analytical Thinking:You will have access to a variety of data sources from web analytics, sales, transactions, demographic & qualitative. Through strong analytical skills you will identify important trends, insights and suggestions to increase sales or enhance the client experience.Prior experience with any web analytics platform or working knowledge on programming languages such as Python, SaaS, VBA or SQL are good to have. 
• Collaborative Working: By working with the different teams across CIBC Digital you will help identify key customer goals for each journey map and highlight relevant metrics that will drive actionable recommendations to improve client experience and sales. 
• Communication through Story telling:You will create a narrative through the use of tools such as adobe analytics to communicate findings on traffic, digital behavior and online application performance objectives. You will bring voice to what the data is telling you.
• Digital Marketing: You will have an opportunity to gain an understanding of how customers interact with different channels such as paid media, mobile, online, etc. as they proceed through the purchasing funnel. It would be advantageous if you have previous experience in either Digital, Direct, or Database Marketing. The successful candidate should be comfortable working with large data sets and have an understanding of database architecture, have an analytic approach to problem solving, be able to write and execute SQL queries for campaign reporting and optimization, as they will leverage these skills when using applications like Adobe AEP and Braze to generate client segments or audiences.

Who you are 

• You're passionate about people.You find meaning in relationships, and surround yourself with a diverse network of partners. You build trust through respect and authenticity. 
• You're digitally savvy.You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends. 
• You love to learn.You're passionate about growing your knowledge, and you know that there is no limit to what you can achieve. 
• You act like an owner. You thrive when you're empowered to take initiative, go above and beyond, and deliver results.  
• You put our client first.You engage with purpose to find the right solutions. You go the extra mile, because it’s the right thing to do. 
• Values matter to you.You bring your real self to work and you live our values – trust, teamwork and accountability. 

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential.

• We work to recognize you in meaningful, personalized ways including a competitive compensation, a banking benefit*, wellbeing support and additional offers such as employee and family assistance programs and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

*Subject to program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Expected End Date

2024-12-20

Job Location

Toronto-81 Bay, 33rd Floor

Employment Type

Temporary (Fixed Term)

Weekly Hours

37.5

Skills

Adobe Analytics, Adobe Target, Analytical Thinking, Communication, Digital Marketing, Online Marketing, Teamwork

At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them. Our ability to create value for all CIBC stakeholders is driven by a business culture based on common values: Trust, Teamwork and Accountability.

Working with CIBC makes you a part of a work environment committed to our clients, employees and communities - a place where you can excel.

Every day, our 44,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us.

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