Account Director – Marketing, New Business and Agency Operations

1 month ago

Old Toronto, Canada Edelman Full time

At Edelman, we are in relentless pursuit of an equitable, impactful, respectful, and culturally curious workplace that drives innovative thinking, cultivates diverse ideas, and promotes true collaboration among our employees and our partners. Each day and on each project, our goal is to ensure that our colleagues bring who they are to our firm—shaping cultural moments and movements at Edelman, with our clients and for society. Sure, public relations is part of who we are, but in recent years we’ve evolved to become a full service, next-generation agency where you have the freedom to do great innovative work and achieve professional fulfillment. Today, we have a strong creative team, outstanding planning capabilities, deep data expertise, and a leading-edge digital team that is looking to take communications to the next step.

Edelman Canada is searching for a detail-oriented, proactive Account Director – Marketing, New Business, and Agency Operations to join our national Operations team. This role is at the center of our business and is a critical part of how our agency functions, evolves, and grows every day.

Responsibilities
  1. National External/Corporate Marketing (30%)
    • Lead integrated team and be the key day-to-day oversight and driver of various elements including social content, CRM, website content, thought leadership, media announcements, and industry awards
    • Lead planning and execution of our major IP launch, the Canadian Edelman Trust Barometer
    • Support execution of additional sector-specific offering launches, events, and webinars through the year
    • Key point of contact and integration with Global Marketing
  2. National New Business (20%)
    • Ongoing evolution and refinement of new business processes to drive efficiencies and results
    • Support building a pipeline of opportunities through uncovering networking opportunities and speaking engagements for Edelman Canada’s leaders
    • Leadership and oversight of tracking and measurement of new business efforts
    • Connection point with global/regional new business leaders
  3. National Agency Operations (30%)
    • Key point of contact and knowledge manager of a number of internal offerings and agency differentiators, including our iQ (Impact through Quality) program and Right from the Start client onboarding approach
    • Internal communications support, including monthly Town Hall planning and other all-staff meetings and initiatives, as well as the cascade of internal announcements
    • Development and management of the rollout of special projects/new initiatives related to the agency’s operations
    • Ongoing identification of opportunities to streamline processes that enhance operational efficiency and drive innovation
  4. Western Canada Business Development (20%)
    • Work closely with Edelman Vancouver and Edelman Calgary General Managers to develop market-specific new business plans, identifying local marketing and networking opportunities
    • Own the execution of local marketing, pipelining, and business development efforts
Qualifications

Process-driven while also being a strong communicator; this role will have regular interaction with senior leaders within the business. A strategic thinker and problem solver. Familiar with life at an agency and how that shapes the way we communicate with our audiences – both internal and external. Experienced in new business, with proven results. Detail-oriented and process-driven. Understands how to build and run an integrated corporate marketing program to build brand reputation and attract new clients. Comfortable working both individually and with a team, is proactive and able to drive projects forward autonomously. Has 8+ years of experience in increasingly senior roles, ideally within a communications, advertising, or other agency or professional services setting. Passionate about doing great work and working with smart people

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