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Marketing and Demand Generation Specialist

39 minutes ago


Ottawa, Canada TAG HR Full time

Marketing and Demand Generation SpecialistLocation: Ottawa, ON (in-office)Type: Full-timeSalary: $80,000 baseOverviewWe are seeking an experienced Marketing and Demand Generation Specialist to support and optimize our marketing function as we continue to scale. This role plays a critical part in ensuring marketing systems, processes, and reporting operate efficiently and deliver measurable business impact. The ideal candidate brings a strong blend of technical expertise, operational rigour, and cross-functional collaboration.This position works closely with marketing, sales, and revenue operations teams to support campaign execution, events, analytics, and the underlying systems that power go-to-market initiatives.Key ResponsibilitiesMarketing Operations & SystemsOwn and optimize the marketing technology stack, with HubSpot as the core platformBuild, manage, and enhance workflows, automations, lead scoring models, and lifecycle stagesMaintain data integrity, attribution accuracy, and alignment between marketing and salesSupport campaign setup, QA, and execution across email, landing pages, forms, and integrationsCampaign & Event SupportPartner with marketing and sales stakeholders to support campaigns, product launches, and eventsCoordinate logistics and operational support for trade shows and in-person events, including lead capture and post-event follow-upManage timelines, assets, and tracking for webinars, events, and campaignsEnsure consistent messaging and brand execution across channelsAnalytics & ReportingBuild and maintain dashboards tracking funnel performance, campaign ROI, and pipeline impactAnalyze marketing performance and provide actionable insights to improve conversion and efficiencyTrack attribution, lead velocity, MQL-to-SQL conversion, and revenue influenceSupport forecasting, quarterly planning, and performance reviews with data-driven insightsDesign & Creative CollaborationApply design experience to support marketing assets such as:Trade show booths and event materialsOne-pagers, presentations, and digital adsLanding pages and email layoutsCollaborate with internal designers or external agencies to ensure high-quality, on-brand executionProvide feedback and light production support as neededRequired Qualifications5+ years of experience in Marketing Operations, Demand Generation Operations, or Growth OperationsHands-on experience with HubSpot (required)Strong understanding of marketing funnels, lifecycle stages, and attribution modelsExperience supporting trade shows, live events, or field marketing initiativesComfortable working with data, dashboards, and performance reportingProven ability to collaborate cross-functionally with sales and revenue operationsStrong project management, organizational, and communication skillsPreferred QualificationsDesign background (formal training or hands-on experience)Familiarity with tools such as:Google Analytics / GA4Looker, Tableau, or similar BI toolsSalesforce or CRM integrationsWebflow, Figma, Adobe Creative Suite, or CanvaWhat Success Looks LikeMarketing systems are reliable, scalable, and well adoptedCampaigns and events launch on time with clean tracking and attributionEvents and programs generate measurable pipeline impactStakeholders trust marketing data and insightsMarketing performance improves quarter over quarter #J-18808-Ljbffr