Marketing Demand Generation Manager

**WHO WE ARE**
Corfix is one of Canada’s fastest-growing SaaS companies in construction tech, specializing in jobsite management with a focus on safety, compliance, and efficiency. Our mobile app empowers construction teams to streamline tasks, enhance oversight, and optimize profitability.

We’re looking for a data-driven, creative, and results-oriented **Demand Generation Manager** to take the lead in building and executing campaigns that drive pipeline and revenue growth. In this role, you’ll own the strategy and execution of integrated marketing programs to attract, nurture, and convert leads across channels. You’ll work cross-functionally with content, product marketing, sales, and operations to create demand, accelerate the buyer journey, and fuel our next stage of growth.
- **This hybrid role offers the flexibility to work both remotely and from our office in Kanata 3 days per week.**_ Spending time in the office provides a unique opportunity to connect with a dynamic team, share insights, and immerse yourself in a collaborative environment where ideas thrive and energy is contagious.

**WHAT YOU WILL DO**
- Test new acquisition channels and tactics to unlock growth opportunities.
- Drive the development and execution of marketing plans, partner programs, virtual training events, and campaigns to enable business growth, generate leads, and increase awareness of solutions.
- Plan and execute virtual events to drive pipeline creation and acceleration, and build a customer community.
- Report on KPIs and make recommendations to the business to improve those KPIs to accelerate the effectiveness of marketing initiatives and drive results.
- Own and optimize the marketing funnel—driving MQLs, SQLs, and pipeline growth
- Partner with Sales to align on ICP, campaign priorities, lead scoring, and follow-up strategy.
- Manage the marketing tech stack (e.g., HubSpot, Salesforce, LinkedIn Ads, Google Ads) and campaign performance tracking.
- Analyze campaign performance, uncover insights, and continuously iterate to improve conversion rates and ROICollaborate with content and product marketing to develop compelling offers and assets that support campaigns.

**WHO YOU ARE**
- A university or college degree in Business, Marketing, or equivalent.
- 3-5 years of marketing experience working on B2B demand and customer engagement programs for a software company with a proven track record of success.
- Previous marketing experience focused on Channel Partner Sales and/or Customer Retention.
- You have strong proficiency with marketing automation, CRM platforms, including Hubspot/SalesForce, and digital ad tools.
- Thorough understanding of marketing elements (including traditional and digital marketing, such as SEO/Social media, etc.) and market research methods.
- A LOVE of data and are driven by results.
- Experienced in reporting KPIs on a weekly, monthly, and quarterly basis to various stakeholders.
- A demonstrated ability to develop digital marketing campaigns and analyze their effectiveness using Google Analytics and CRM systems.
- Bonus if you have experience marketing to construction, field services, or industrial verticals.

**WHAT WE OFFER**
- **Rewarding Benefits**: Enjoy competitive compensation, comprehensive benefits, and performance-based incentives that recognize your contributions.
- **Growth Opportunities**: Thrive in an environment where you’ll be mentored by talented professionals with diverse skills and experiences, helping you reach your full potential.
- **Unlimited Vacation**: Offering unlimited vacation, for flexibility that supports a strong work-life balance.
- **Love What You Do**: Our team takes pride in our work, and we’re proud to be a company people genuinely enjoy being part of.

Additional pay:

- Bonus pay

**Benefits**:

- Casual dress
- Company events
- Dental care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- Stock options
- Vision care
- Work from home

Schedule:

- Monday to Friday

**Experience**:

- Demand Gen Marketing: 2 years (preferred)

Work Location: In person