Director, Customer Insights
1 week ago
Markham, ON, Canada Req #2634
Wednesday, August 28, 2024
Proudly Canadian-owned, Enercare is committed to providing the best services, solutions and advice to make customer’s homes as comfortable as they can be. With Enercare Advantage, we provide affordable clean air and water solutions for homes and workplaces. We are committed to operating in an environmentally responsible way, including keeping as much waste out of landfills as possible, and giving back to the communities where we live and work. Enercare is about putting people first by listening to our customers, continuous improvement and making our organization a destination for building people’s careers.
Come and join one of North America's largest home and commercial services and energy solutions companies We offer comprehensive benefits, a DC Pension Plan and savings match plan. If you are passionate about joining an organization committed to delivering 5 Star Customer Service, we would love to hear from you.
Enercare has embraced a hybrid work environment for the time being as we try different options and technologies to determine what will work best for the future of our people and our organization. Join us with an open mind on the future of work
Job Title: Director of Customer Insights & MarTech Enablement
Location: Markham, ON
Company: Enercare
Summary:
The Director of Customer Insights will lead a highly skilled team responsible for driving data-driven decision-making across the organization. This individual will be hands-on, working closely with senior leadership in marketing, product, and other departments to align strategies with the company's marketing, product, and operational goals. The ideal candidate will have a deep understanding of marketing analytics, a strategic mindset, and the ability to translate complex data into actionable insights. The ideal candidate will work closely with our core data team Data Strategy & Analytics (DS&A) to foster a cohesive relationship in a hub and spoke model where DS&A manages the underlying data & Marketing owns customer insights.
Responsibilities:
- Lead and mentor a team of marketing analysts to ensure the delivery of high-quality analytics and insights.
- Collaborate with senior leadership in marketing, product development and delivery, sales and operations and our external Agency of Record (Gale) to understand business objectives and develop data-driven strategies.
- Design, implement, and manage advanced analytics frameworks and marketing data models to measure marketing effectiveness, customer behavior, and ROI.
- Lead, manage and empower the organization regarding Customer Intelligence focused on customer behavioural insights.
- Develop and maintain marketing dashboards and reporting tools to provide real-time insights to stakeholders.
- Utilize a variety of analytical tools and methodologies to interpret data and generate actionable recommendations.
- Oversee the collection, analysis, and interpretation of large datasets to inform marketing strategies and decisions.
- Conduct thorough customer research to gain insights on our brand health, churn and customer base.
- Lead, manage and empower the organization regarding Consumer Insights.
- Conduct thorough market research and competitive analysis to identify opportunities and threats.
- Ensure data integrity, accuracy, and compliance with relevant regulations and standards.
- Present findings and recommendations to senior leadership and other key stakeholders in a clear and compelling manner.
- Stay up to date with industry trends, emerging technologies, and best practices in marketing analytics.
- Lead, manage and optimize MarTech to offer optimized tech enablement for all marketing, media, customer base management tools, software, SFMC and AI.
- Direct the set up for all A/B testing, POC IT tests, MarTech and self-serve tests.
- Own campaign planning, reporting and analytics for all marketing acquisition & retention programs.
Qualifications:
- Minimum 7 years’ experience in marketing analytics, with a proven track record in driving management decision making.
- Bachelor’s degree in Marketing, Statistics, Data Science, or a related field.
- Excellent communication and presentation skills, with the ability to convey complex data concepts to non-technical stakeholders.
- Demonstrated ability to collaborate with diverse cross-functional teams to achieve results.
- Strong analytical skills with the ability to interpret complex data and generate actionable insights.
- Strong business acumen, with an excellent understanding of marketing and sales fundamentals.
- Experienced in sharing insights using story-telling skills.
- Ability to work collaboratively across different departments and with senior leadership.
- Strong working knowledge of SQL, Python and Power BI.
- Working experience in utilizing predictive models and advanced analytic techniques.
- Experienced in utilizing Google Analytics, Data Studio, Google Ad Words, Facebook Ads Manager.
- Applied advanced statistical techniques using Python, R, or SAS in a real business application is an asset.
- Applied use of A/B testing, Customer Segmentation, conducting primary market research, and digital marketing tools is a plus.
- Experience working in the HVAC industry, or a related field is a plus.
Enercare is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, national origin, religion, sex, age, sexual orientation, gender identity, citizenship, marital status, disability, pregnancy, military status, protected veteran status or other characteristics protected by applicable law. Enercare’s recruitment process includes accommodation for applicants with disabilities in accordance with applicable provincial accessibility laws and regulations. All accommodations will take into account the applicant’s accessibility needs due to disability and are available upon request.
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