Customer Marketing Manager

Overview Mappedin is the leading indoor mapping platform transforming the way venues are experienced, managed, and understood. Built for scale and trusted by the world’s biggest brands, our AI-powered tools make indoor mapping fast, flexible, and easy to integrate—powering indoor experiences at top destinations worldwide. With billions of square feet mapped across 57 countries, we help make public spaces easier to explore, simpler to manage, and safer for every visitor. To learn more, visit mappedin.com. For a try of our mapping tools, visit https://app.mappedin.com/editor/. What You’ll Do As the Customer Marketing Manager at Mappedin, you’ll play a pivotal role as both the voice of the customer within Mappedin and the voice of Mappedin to our customers. Your mission is to build and execute strategic marketing programs that engage, retain, and grow our customer base, while amplifying their success stories. This role is strategic and hands-on, requiring strong collaboration across Marketing, Sales, Product, and Customer Success teams. You’ll own customer lifecycle marketing initiatives, from nurturing day-to-day relationships to managing large-scale co-marketing campaigns. Develop and execute customer marketing strategies that deepen engagement, drive product adoption, and support customer retention and expansion goals Build and manage tailored lifecycle campaigns, customer newsletters, product update emails, and satisfaction surveys that align with customer needs and business priorities Create segmented campaigns that match key customer journey milestones and lifecycle stages to maximize relevance and impact Build and maintain strong, trust-based relationships with key customers, acting as a strategic partner and marketing liaison Serve as the primary marketing contact for all customer-facing initiatives, ensuring consistent messaging and tight cross-functional collaboration Encourage and manage customer participation in co-marketing programs (events, webinars, videos, etc.) to increase brand visibility and thought leadership Launch and manage advocacy initiatives such as case studies, testimonials, referrals, and reference programs, aligning them with broader business and revenue objectives Drive and measure performance through key KPIs including customer engagement, satisfaction, retention, and revenue expansion Maintain and prioritize a clear, actionable pipeline of customer marketing activities, ensuring timely execution and measurable results Collaborate with internal stakeholders including Product, Sales, and Customer Success to ensure campaigns are aligned with strategic goals and customer needs Guide customers through marketing engagements, from quick-turn approvals to high-touch collaborations like joint events, while ensuring a smooth and value-driven experience What You Bring 3–5 years of experience in customer marketing, lifecycle marketing, or similar roles within a B2B SaaS environment Strong understanding of the customer journey and how to influence behavior through targeted messaging Excellent written and verbal communication skills, a natural storyteller Hands-on experience with HubSpot and marketing automation tools Proven ability to work cross-functionally and manage multiple projects with attention to detail Strong incorporation of AI into day-to-day execution Nice to have Experience working with enterprise customers or in global markets What Are Some Challenges? We move fast and sometimes change directions. We can’t always wait for all the information before we try something. There is a lot of high-value work and discovery involved as we frequently pursue things ahead of current technology. One of our values is playing for the team, so you may need to sometimes set aside personal objectives to help meet urgent company goals, and others will do the same for you. Working at Mappedin We are a remote-first company with colleagues around the globe. Some roles are best suited for full-time, in-person work at our home office in Waterloo. We stay curious, embrace risks, and learn from our mistakes. We’re competitive and enjoy winning together as a team. We welcome applications from people with disabilities. We provide reasonable accommodations for candidates upon request through the recruitment process. For additional information, please email accessibility@mappedin.com or call (519) 594-0102 and ask to speak to a member of the Human Resources team. Powered by JazzHR Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Internet Publishing #J-18808-Ljbffr