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Director of Partner Marketing

3 months ago

Old Toronto, Canada Varicent Full time
p>A named leader by Forrester in the sales performance management space, Varicent was founded in 2005 when we pioneered sales performance management software. Evolving quickly to become the fastest growing software company in North America according to Deloitte’s Fast 50 in 2010, Varicent was acquired by IBM in 2012 and has since been re-founded as an independent global business serving mid-size and enterprise clients with our full suite of solutions to assist in smarter territory and quota planning, efficient lead to revenue operations, and the fastest and most flexible way to pay sellers accurately and on-time. p>

The primary purpose of this role is to drive and execute partner marketing programs that simultaneously shape the category narrative around "Rethinking SPM" and actively contribute to our pipeline and revenue goals. This position is designed to leverage thought leadership, events, enablement, and collaborative partnerships to directly influence and increase our market presence and sales outcomes. By integrating these efforts, the role aims for results that create a substantial contribution to our pipeline and revenue. As the SPM sector undergoes significant transformation, it is imperative for Varicent to define this evolution and establish itself as the market leader. This strategic alignment is crucial not just for leading the conversation but also for driving substantial pipeline growth and revenue, reinforcing our partnerships as central to our growth strategy and ability to innovate within the marketplace.

What You'll Do:
  • Develop and Execute Partner Marketing Programs and Strategies: Design overall partner marketing program and tailored marketing strategies for each partner, taking into account their expertise, specific market focus and the synergies with Varicent's offerings. This includes planning and executing joint marketing plans that align with both Varicent’s and the partners' business objectives.
  • Manage Co-Marketing Initiatives: Oversee the development and execution of co-marketing activities such as co-authored white papers, joint webinars, case studies, and events. This role involves closely collaborating with partners to ensure that all marketing materials meet brand guidelines and achieve strategic goals.
  • Strengthen Partner Relationships: Act as the primary marketing contact for partners, maintaining and growing relationships through regular communication and strategic engagements. This includes understanding partner needs, aligning resources, and facilitating access to marketing development funds (MDFs) where applicable.
  • Drive Lead Generation and Pipeline Contribution: Leverage partnerships to drive lead generation and contribute to the sales pipeline. li>
  • Measure and Optimize Partner Marketing Performance: Implement metrics and KPIs to assess the effectiveness of partner marketing programs. Regularly analyze performance data to identify trends, measure ROI, and adjust strategies as needed to maximize impact. li>
  • Strategize and Optimize Influencer Engagement: Develop and implement a comprehensive influencer strategy that leverages and complements the broader partner marketing efforts. This includes identifying key influencers within the SPM industry and related fields, managing relationships, and leveraging these influencers to amplify brand messages and drive thought leadership. The role would involve coordinating influencer activities that align with corporate-level category and brand goals as well as joint marketing initiatives with GSIs, ensuring consistent messaging and maximizing market impact.
What You'll Bring:
  • Experience
  • Overall Experience: Minimum of 8-10 years in marketing, with a significant focus on B2B marketing.
  • Partner Marketing Experience: At least 5 years specifically in partner marketing with global systems integrators and consultancies or closely related roles, such as alliance management or business development within technology or enterprise software sectors.