Business Development Representative

OverviewJoin to apply for the Business Development Representative role at Packetlabs.We’re seeking a qualified Business Development Representative (BDR) to uncover and qualify potential clients who could benefit from working with us. As the first line of communication with a prospect, the ideal BDR has a strong understanding of the sales process and excels at researching leads, starting new relationships, and setting up Account Executives for success. The BDR should be a quick learner with strong communication skills and the ability to compellingly showcase our services.ResponsibilitiesDrive new business by generating and qualifying leads through strategic outbound prospecting using email, LinkedIn, phone, and social sellingCraft outreach that is personalized, relevant, and insightfulLeverage investor reports, strategy documents, and company earnings calls to create messaging that resonates with executive buyersEngage decision-makers and build relationships through consultative selling approachesBook and qualify meetings using the BANT (Budget, Authority, Need, Timing) frameworkWork closely with Account Executives to understand won business and how the client achieved successUse insights from won deals to identify and source similar clients in related industries or with shared pain pointsTrack key performance metrics and log all activity in the CRMContinuously refine outreach strategies based on data, coaching, and market feedbackStay informed about cybersecurity trends to have relevant conversations with CISOs, IT leaders, and security professionalsLearn, understand, and embrace the culture and core values of PacketlabsQualificationsTwo or more years of experience in Sales Development, Business Development, or similar outbound sales rolesA proven track record of exceeding lead generation and meeting-setting goalsExperience selling security, SaaS, or IT services is preferredStrong communication skills with the ability to craft persuasive messaging across LinkedIn, email, and phoneFamiliarity with outbound prospecting toolsWhat You BringAlways Learning: You stay ahead of cybersecurity and sales trendsData-Driven: You understand sales metrics (KPIs) and translate activities into outcomesHumble: You leave your ego at the doorA Natural Communicator: You can engage and influence senior decision-makers with credibilityDeeply Curious About Organizations: You seek to understand company dynamics and decision-making hierarchiesA Master of Personalization: You write high-impact, tailored messagesStrategic in Your Approach: You analyze won deals to identify expansion opportunitiesResilient and Results-Driven: You thrive in a fast-paced environment and aim to hit targetsHighly Organized and Detail-Oriented: You track data and optimize your pipelineTech-Savvy: You are comfortable using CRMs, social media, and sales automation toolsTeam-Oriented: You collaborate with AEs, marketing, and leadershipPassionate About Cybersecurity: You care about helping companies protect themselvesWhat You’ll Be DoingDrive new business by generating and qualifying leads through strategic outbound prospecting using email, LinkedIn, phone, and social sellingCraft outreach that is personalized, relevant, and insightfulLeverage investor reports and strategy documents to create messaging that resonates with executive buyersEngage decision-makers and build relationships through consultative sellingBook and qualify meetings using the BANT frameworkCollaborate with Account Executives to understand won business and success factorsUse insights from won deals to identify similar clientsTrack KPIs and log activity in the CRMRefine outreach strategies based on data and feedbackStay informed about cybersecurity trends for conversations with CISOs and IT leadersEmbrace Packetlabs culture and valuesWhat You Bring / This is a BallparkTwo or more years of relevant outbound sales experienceProven ability to exceed lead generation goalsExperience selling security, SaaS, or IT services is preferredStrong messaging skills for LinkedIn, email, and phoneFamiliarity with outbound prospecting toolsThis is not just a job. It’s a launchpadWhy UsAmazing team and working environmentCompetitive compensation and pay-for-performanceFully remote within CanadaEmployee growth and developmentPaid training and certificationsParticipation in corporate benefit plansWealthsimple GRSP with corporate matchingPlenty of vacation and personal daysHow To ApplyIf this sounds like you, apply today. We’re looking for someone who wants to build a long-term career in cybersecurity sales and is ready to make an impact.Job DetailsSeniority level: Mid-Senior levelEmployment type: Full-timeJob function: Sales and Business DevelopmentIndustries: Computer and Network SecurityWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr