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Coordinator, Single View of Customer
1 month ago
About Four Seasons: Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world‑class employee experience and company culture. About the location: Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and are growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do. Coordinator, Single View of Guest Four Seasons is seeking a detail‑oriented and collaborative Coordinator, Single View of Customer to join our Global Commercial Organization. This dynamic role supports the evolution of our personalization and data‑driven marketing capabilities by coordinating cross‑functional initiatives that enhance guest experiences across digital channels. The Coordinator will play a pivotal role in launching and optimizing our Recommendation Engine, supporting subscription infrastructure enhancements, and enabling the integration of new marketing platforms and data sources. This is an ideal opportunity for early‑career professionals passionate about marketing technology, data activation, and customer‑centric innovation. What You’ll Be Doing: Personalization & Recommendation Engine Support Coordinate business requirements across teams to support phased launches of the Recommendation Engine (R2 & R3). Facilitate input from stakeholders to Data Science teams for model development. Lead UAT and qualitative testing cycles with cross‑functional partners. Collaborate with Test & Learn and Analytics teams to track performance and optimize personalization strategies. Subscription Infrastructure Enhancements Manage intake requests and coordinate execution of gap fixes and enhancements. Support roadmap delivery through 2025–2026 in partnership with Data Governance, Engineering, and Salesforce teams. Ensure guest experience improvements across opt‑in/opt‑out flows align with evolving business needs. Platform Integration & MCP Enablement Assist in the setup and integration of MCP across communication channels. Support test planning, execution, and performance measurement of Salesforce‑based recommendation tools. Conduct Test & Learn cycles to validate personalization impact. Data Activation & Expansion Coordinate metadata taxonomy planning with cross‑functional teams. Partner with Data Engineering to build and activate data pipelines. Enable 1st party data usage across CRM emails, recommendation engines, and insights platforms. 3rd Party Data Enablement Collaborate with external data vendors and internal teams to ingest and activate 3rd party data. Support integration into CRM, clienteling tools, and analytics platforms. Ensure data is leveraged effectively to enhance personalization and guest insights. Cross‑Functional Collaboration & Documentation Build strong relationships across Marketing, Data, and Technology teams. Document processes and best practices to improve efficiency and knowledge sharing. Support strategic initiatives that elevate the Single View of Guest framework across the organization. What You Bring: University or college degree in Business or Marketing Communications required. A minimum of 2 years’ experience working within a CRM/loyalty role. Previous administrative and project management experience highly desired. Experience supporting CRM or data‑driven marketing initiatives, ideally within a hospitality or consumer‑facing organization. Strong project coordination skills, with a track record of working across cross‑functional teams including Data Science, Engineering, and Marketing. Familiarity with personalization technologies such as recommendation engines, metadata taxonomy, and customer segmentation. Exposure to Salesforce Marketing Cloud or similar platforms, with an understanding of campaign setup, testing, and performance tracking. Comfortable managing intake requests, facilitating UAT, and conducting qualitative testing with diverse stakeholders. Working knowledge of A/B testing frameworks, analytics dashboards, and translating insights into actionable recommendations. Ability to manage multiple priorities and deadlines across long‑term roadmaps and agile project cycles. Familiarity with Salesforce Marketing Cloud and CRM platforms. Understanding of data activation, personalization engines, and metadata taxonomy. Experience supporting data‑driven marketing, loyalty, or integrated campaigns. Basic knowledge of A/B testing, campaign analytics, and performance reporting. Exposure to data governance, engineering workflows, and marketing automation tools. Key Skills/Who You Are: Excellent communication and organizational skills, with a proactive mindset and attention to detail. Ability to manage multiple priorities and deadlines in a fast‑paced, data‑driven environment. Proactive problem‑solver with a bias for action and follow‑through. Strong collaborator who thrives in cross‑functional team settings. Professional and courteous communicator across all levels of the organization. Flexible and adaptable self‑starter with a growth mindset. High attention to detail and commitment to quality. Analytical mindset with the ability to interpret data and translate insights into action. Comfortable working with technical teams and translating business needs into execution plans. Ability to document processes and contribute to operational efficiency. This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario. Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation. #J-18808-Ljbffr
