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Assistant Director of Sales

2 months ago

Montreal, Canada Accor Hotels Full time
div>Company Description

Fairmont La Hacienda, an upcoming destination Resort in Costa del Sol, is set to redefine luxury hospitality. Located in an iconic area, our resort boasts terrace rooms and villas offering stunning sea views, complemented by expansive outdoor areas and world-class golf courses. With four distinct F&B outlets, including a fine dining establishment and a beach club, as well as tailored kids’ programmes and spa facilities, Fairmont La Hacienda promises an unparalleled guest experience.


Job Description

Scope and Objectives
As Assistant Director of Leisure Sales, your role is pivotal in fostering business growth and executing sales strategies tailored to the leisure segment. Serving as a brand ambassador, you'll collaborate closely with our GSO network and leisure partners to maximise opportunities and uphold our esteemed reputation. Reporting to the Director of Sales, your main responsibilities and essential job functions include but are not limited to the following:

  • Develop strong, secure and productive business relations, by achieving leisure rooms’ revenues targets in line with the S&M budget.
  • Positive communication of the hotel image to existing and potential customers at all times.
  • Stay well-versed in hotel offerings, rates, and promotions, actively promoting our services and amenities.
  • Identify periods of high demand and implement targeted offers to specific markets, coordinating peak booking campaigns.
  • Conduct thorough market analysis to recommend tactics and maintain our competitive edge.
  • Drive leisure sales through various channels, including wholesalers, retailers, and consortia.
  • Conduct site visits, familiarization trips, as needed.
  • Represent the resort at trade shows, exhibitions, and sales calls.
  • Contribute to the development of sales action plans, sales meetings, and special packages.
  • Ensure accurate and timely submission of administrative reports, such as sales call schedules and month-end reports.
  • Collaborate with the Director of Sales to explore new markets and prepare compelling proposals.
  • Maintain comprehensive CRM records to support sales activities reporting.
  • Participate in weekly sales and revenue meetings, offering insights and tactical promotions.
  • Oversee proposal management within 24 hours, coordinating with the reservations department for timely responses.
  • Uphold departmental and hotel standard operating procedures.
  • Proactively identify and pursue new sales opportunities, nurturing relationships with key stakeholders.
  • Foster strong relationships with Accor GSO and other industry partners, such as Convention Bureau or local administrations.
  • Mentor and share expertise with the leisure sales team.
  • Utilize CRM daily to enhance best practices and manage assigned portfolio.