Digital Marketing Specialist

4 weeks ago

Toronto, Canada Xpera Risk Mitigation & Investigation Full time

Join to apply for the Digital Marketing Specialist (Contract) role at Xpera Risk Mitigation & Investigation Xpera Risk Mitigation & Investigation (Xpera) is one of Canada’s largest providers of risk reduction for businesses and government. Our service portfolio includes investigations, labour dispute management, evacuation support, emergency security, emergency staffing, and ethics reporting services. We are proud to be an industry leader with over 50 years of proven performance. Our national team is diverse and thrives on innovation and collaboration. About The Role The Digital Marketing Specialist will play a key role in supporting marketing initiatives across our brands and divisions across Canada. This full‑time contract position offers you the opportunity to build a strong market presence and drive measurable growth across digital channels. Training for the role will include four weeks of shadowing. Reporting to the Director, Marketing and Customer Experience, you will be responsible for developing, executing, and managing innovative digital strategies. This role involves overseeing various digital channels and optimizing online marketing campaigns. What You’ll Do Plan, execute, and support web SEO/SEM, database marketing, email, social media, and CPC advertising campaigns. Develop content and design and implement email campaigns (via Constant Contact). Manage and update company marketing databases. Manage client Net Promoter Score (NPS) system. Identify trends and insights to optimize spending and performance. Brainstorm new and creative growth strategies through digital marketing. Plan, execute, and measure experiments and conversion tests. Measure and report performance of all digital marketing campaigns (ROI and KPIs). What You’ll Bring A minimum of three (3) years of related experience. Bachelor’s degree in marketing, or related experience. Knowledge of digital and content marketing best practices. Experience in setting up and optimizing PPC campaigns on all major search engines. Demonstrable experience managing SEO/SEM, marketing databases, email, social media and/or display advertising campaigns. Solid knowledge of website and marketing analytics tools (e.g., Google Ads, Analytics GA4, Tag Manager, Looker Studio, Search Console, and SEMRush). Working knowledge of HTML, CSS, and JavaScript development and constraints. Familiarity with NPS systems and the Constant Contact email system is an asset. This is a fixed‑term contract position to back‑fill a paternity leave from January 12 to August 14, 2026, with the possibility of extension. Compensation is an hourly rate of $32.00/hour based on a 37.5‑hour work week. We are open to candidates located in the Eastern Standard or Mountain Standard Time Zones. Unsolicited Outreach Statement – Recruitment Agencies Xpera Risk Mitigation & Investigation will not accept unsolicited resume submittals from third‑party recruiters and hereby request agencies to not contact Xpera employees or managers directly to present candidates. Be advised Xpera will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume and will consider any unsolicited resumes forwarded public information. Xpera welcomes resumes submitted directly from candidates. Xpera welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates throughout the recruitment and assessment process. #J-18808-Ljbffr

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