Brand and Marketing Director

2 weeks ago


Richmond Hill, Canada CooperVision Full time
and offers the most complete collection of spherical, toric, and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. p>

Oversees the Canadian organization’s marketing activities including advertising, marketing communications, product management, and promotions. Establishes company-wide marketing plan to attain sales and profitability goals. Evaluates the effectiveness of marketing programs and initiatives, making changes as needed. Stays abreast of changes in marketing environment and strategies, to inform long-range strategic plan and annual marketing planning process. This role has a significant impact on sales revenue and market share of CooperVision products for the region with responsibility for $90-100 million in revenue in Canada.

The role will plan, direct, and manage Marketing strategy and execution to profitably grow the Canadian business:

  • Responsible for the pricing, promotion, positioning, and portfolio placement of the brand and communication execution to the eye care professional/consumer.
  • Responsible for the financial performance of the brand including sales analysis, trial productivity, and operating expenses.
  • Develop, execute and measure holistic marketing communications, events and demand generation programs for the portfolio of branded and private label products and services.
  • Coach and develop the team of marketing managers through regular 1:1’s, team meetings and the annual Performance Evaluation Process/development plans.


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