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Marketing Director

1 month ago

Richmond Hill, Canada MTY Group Full time

**Marketing Director**

**About this Role**:
The Marketing Director will report directly to the VP Marketing Strategies.

**Reporting to**: VP Marketing Strategies

**What we offer**
- 3 weeks vacation and 5 mobile days
- Flexibility to work from home
- Employee Profit Sharing Plan with matching employer contributions
- Monthly company wide recognition awards with quarterly and yearly winners
- Casual business attire workplace
- Standard or extensive company health and dental plans
- Health spending account and Wellness spending account
- Employee Assistance program with access to a wide range of services from mental health to legal and financial coaching
- 2000$ reimbursement for professional designation costs or continuing education

**Responsibilities**:
Strategic Leadership:

- Collaborate with senior management in strategic planning process and develop annual marketing KPIs with planned budget/spend to deliver.
- Develop and implement comprehensive marketing strategies aligned with company goals.
- Provide strategic direction and vision to the marketing team.

Team Management:

- Lead, mentor, and manage a high-performing marketing team.
- Foster a collaborative and creative work environment.

Budget Oversight:

- Manage and optimize the marketing budget to maximize ROI.
- Ensure cost-effective allocation of resources across various marketing channels.

Brand Management:

- Maintain and strengthen brand identity through consistent messaging and visual representation.
- Oversee the development of marketing collateral and brand assets.

Campaign Development and Execution:

- Drive the development and execution of integrated marketing campaigns.
- Monitor and analyze campaign performance to make data-driven adjustments.

Market Research:

- Stay informed about industry trends, competitor activities, and market dynamics.
- Use market insights to identify opportunities and threats.

Cross-Functional Collaboration:

- Collaborate with Ops team, product development, and other departments to align marketing strategies with overall business objectives.
- Ensure seamless communication and integration across teams.

Relationship Building:

- Build and maintain relationships with external partners, agencies, and vendors.
- Negotiate and manage contracts with third-party service providers.

**Qualifications**:
**Education**:

- Bachelor’s or master’s degree in marketing, Business Administration, or a related field.

**Experience**:

- 7+ years of proven experience in progressively responsible marketing roles in a consumer facing industry, with a minimum of 3 years in a leadership position.
- Foodservice/Restaurant industry experience preferred

Leadership Skills:

- Strong team management skills and ability to influence at senior management level
- Cross functional team leadership ensuring critical paths, details and timelines and deliverables.

Strategic Thinking:

- Ability to think strategically and translate business goals into effective marketing strategies.

Analytical Skills:

- Strong analytical and data-driven decision-making skills.

Communication:

- Excellent communication skills, both written and verbal.

Digital Focus:

- Proficiency in marketing technologies, analytics tools, and digital channels to deliver off premise growth for online/mobile, loyalty and delivery channels.

Entrepreneurial:

- Results driven, proactive self-starter with the ability to adapt to changing market conditions and lead the team through evolving challenges.

Please note that any job offer will be conditional upon a background check, including a criminal record check

**Job Types**: Full-time, Permanent

Work Location: Hybrid remote in Richmond Hill, ON L4B 2N3