BD & Senior Marketing Manager

3 weeks ago

Montreal, Canada Intergage Full time
p>Job Location: Raleigh / WFH / Remote

Bridgera is an IoT Integrator providing custom IoT software solutions for its clients. The position reports directly to the CEO and is overall responsible for strategizing, planning and executing all marketing activities.

The ideal candidate is passionate about digital marketing and has a flair for thinking out of the box to come up with effective marketing strategies that drive desired results. You must be willing to work with offshore teams.Leveraging the latest marketing techniques to increase Bridgera’s brand awareness and domain authority.Work with management to define effective marketing campaigns and strategies for Bridgera’s service offerings (primarily IoT), including online and social media strategies.Develop marketing plans and pragmatic solutions within budgetary constraints, that drive lead generation and customer acquisition.Evaluate effectiveness of various marketing campaigns.Monitor competitor services and marketing strategies, market economics, competitive drivers, etc.Oversee and evaluate market research.Manage marketing budget.Hands-on creation of various marketing collaterals including social media posts, blogs, white papers, e-books, newsletters, website layout and content.Ability to drive SEO, PPC activities and creation of videos, infographics and presentations.Lead all areas of content generation and production across all media platforms.Help develop marketing collaterals, ranging from web content to presentations, webinars, white papers, case studies & event participation material.Organizational skills and effective time management to succeed in a semi-autonomous, fast-paced environment.Familiarity with online content marketing and social media development strategies.Eye for details with ability to quickly adapt to change and new tools / techniques.Prior experience as marketing manager with IT / IoT services companies will be preferred.Bachelor’s Degree in Marketing, Business Administration, Communications or related field.7+ years in marketing and promotion, with at least 1 year work experience with offshore teams.Experience with On-Page and Off-Page Optimization, link building, listings, keyword analysis, competitor analysis and Content Optimization.Familiarity with online content marketing and social media development strategies.Comprehensive knowledge of Google Analytics, Microsoft Clarity, and Salesforce CRM.Quarterly performance linked bonus.Bridgera is a custom software services company that specializes in developing and managing custom business applications ranging from web and mobile apps to specialized ERP and IoT solutions. We are headquartered in Raleigh, North Carolina, USA with Offshore Delivery Centers in India. We do not micro-manage. However, we are particular about being reachable and available to our teams and clients, and ensuring we are meeting our commitments on time with desired quality.

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