Senior Marketing Manager

2 weeks ago

Montreal, Canada Octasic Inc. Full time

Founded in 1998, Octasic is a leading worldwide provider of systems and complete solutions in advanced communications. We provide state-of-the-art integration software and hardware platforms for worldwide mobile wireless solutions. Octasic has offices worldwide and continues to expand.

Why choose Octasic:

  • It is a workplace at the cutting edge of technology, allowing you to meet wireless technology experts in a growing company.
  • Competitive compensation (salaries, benefits, gym membership discount, RRSP, stock option purchase program, reimbursement for public transit, showers on the premises, and complimentary beverages and snacks every day).
  • Work-family balance (flexible schedule, possibility of working remotely, etc.).
  • Friendly and collaborative work atmosphere and many social activities all year long.
  • Octasic is a company involved in its community and is located in a picturesque neighbourhood full of local cafés, restaurants, parks, bicycle paths, and other local shops.
  • Proximity to various public transportation services (Angus Shuttle, 10 min. walk from Prefontaine station).

We are actively looking for a:

SENIOR MARKETING MANAGER

Join Octasic in a role of a lifetime to help shape the future of our marketing strategy dedicated to the defence and security markets.

Octasic is growing and seeks a stellar and forward-thinking Senior Marketing Manager to take on a multifaceted and strategic role that targets four principal marketing pillars:

  • Strategic – annual planning, market and competitive analysis, corporate brand programs.
  • Product marketing – convert Octasic technology solutions into educational- and sales-driven messaging and tools.
  • Content marketing – plan and manage the creation and distribution of all marketing-related content that is aligned with product and corporate objectives.
  • Digital marketing – web development, SEO, marketing automation, reporting, tactical outbound and retargeting.

You combine exceptional people leadership skills with a deep passion for marketing, technology, and how to help convert influencers and buyers into customers via education and associated campaigns.

Key Responsibilities:

  • Contribute to annual marketing plans in line with corporate goals and product roadmaps.
  • Build regularly updated market and competitive analysis reports for product and sales teams.
  • Initiate innovative program opportunities that help nurture the Octasic brand.
  • Develop focused media buy plans for print and digital advertising.

Product marketing

  • Become a subject matter expert on Octasic products, technologies, and associated markets to assist in the education of targeted buyers and influencers with compelling product positioning and superior ‘demand generation’ content.
  • Work closely with the sales team to develop dedicated tools to accelerate funnel opportunities.
  • Cultivate and leverage relationships with customers to develop case studies, testimonials, and references that support marketing and sales efforts.

Content marketing

  • Drive all strategic content as an editor-in-chief. Collaborate with Octasic stakeholders and other SMEs to conceive, plan, write, edit, assign (internal and external resources), and manage the creation and distribution of all content.
  • Conceive and write first-rate advertisements for digital and print advertising.

Digital marketing

  • Optimize website for quality traffic and frictionless client experiences.
  • Search Engine Optimization with or without the use of AI tools.
  • Marketing automation (HubSpot) to manage campaigns, workflows, and communications.
  • Outbound marketing campaigns in concert with product and sales teams using marketing-run ABM campaigns via LinkedIn, Hubspot, and other tools.
  • Marketing-to-Sales funnel management and conversion reporting.
  • Google tools (GA4, GSC, GTM, Looker) and ROI and key metrics reporting.

Requirements:

  • Bachelor’s degree in Marketing, English, Communications, Journalism, Engineering, or a related degree and/or relevant digital marketing and/or B2B product marketing work experience.
  • 10+ years of proven B2B marketing experience in software/hardware technologies.
  • Impeccable organizational skills.
  • Excellent English spoken and written communication skills for the creation of marketing campaigns linked to an English-speaking audience.
  • Proficient at conceiving creative concepts and copy for design agency.
  • Proven track record in developing digital campaigns with associated tracking and reporting.
  • Subject matter expert on a variety of technologies and markets.
  • Skilled at distilling data from user insights, competitor and market developments, into strategic positionings and offerings.
  • Experienced at creating value propositions and messaging strategies that resonate with prospects.
  • Capable of juggling multiple outsourced suppliers and freelance talent – ours or yours.
  • Understanding of US and international defense and national security markets.
  • You thrive on collaboration, problem solving, and evaluating priorities.

You’ll also flourish in this role if you have had marketing experience in the following areas:

  • Semiconductors, hardware platforms, applications, and software design tools.
  • Software Defined Radios.
  • Telecom networks - wireless/cellular; commercial and private networks.
  • AI/ML for wireless applications.
  • Tactical communications.
  • IoT devices.

Ready to make an impact? Apply now to join our dynamic team as our next Senior Marketing Manager.

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