Senior Marketing Manager

3 months ago

Montreal, Canada Octasic Inc. Full time

Founded in 1998, Octasic is a leadingworldwide provider of systems and complete solutions in advancedcommunications. We provide state-of-the-art integration software, and hardwareplatforms for worldwide mobile wireless solutions. Octasic has officesworldwide and continues to expand.

Why chooseOctasic:

  • It is a workplace at the cutting edgeof technology, allowing you to meet wireless technology experts in a growingcompany.
  • Competitive compensation (salaries,benefits, gym membership discount, RRSP, stock option purchase program,reimbursement for public transit, showers on the premises, and complimentarybeverages and snacks every day)
  • Work-family balance (flexibleschedule, possibility of working remotely, etc.)
  • Friendly and collaborative workatmosphere and many social activities all year long
  • Octasic is a company involved in itscommunity and is located in a picturesque neighbourhood full of local cafés,restaurants, parks, bicycle paths, and other local shops.
  • Proximity to various publictransportation services (Angus Shuttle, 10 min. walk from Prefontaine station)

We are actively looking for a:

SENIOR MARKETING MANAGER

Join Octasic in a role of a lifetime to help shapethe future of our marketing strategy dedicated to the defence and securitymarkets.

Octasic is growing and seeks a stellar and forward-thinkingSenior Marketing Manager to take on a multifaceted and strategic role that targetsfour principal marketing pillars:

  • Strategic – annual planning, marketand competitive analysis, corporate brand programs
  • Product marketing – convert Octasictechnology solutions into educational- and sales-driven messaging and tools
  • Content marketing – plan and managethe creation and distribution of all marketing-related content that is alignedwith product and corporate objectives
  • Digital marketing – web development, SEO,marketing automation, reporting, tactical outbound and re-targeting
     

You combine exceptional people leadershipskills with a deep passion for marketing, technology, and how to help convert influencersand buyers into customers via education and associated campaigns.

Key Responsibilities:

o Contribute to annual marketingplans in line with corporate goals and product roadmaps

o Build regularly updated marketand competitive analysis reports for product and sales teams

o Initiate innovative programopportunities that help nurture the Octasic brand

o Develop focused media buy plansfor print and digital advertising.

Product marketing

  • o Become a subject matter experton Octasic products, technologies, and associated markets to assist in theeducation of targeted buyers and influencers with compelling productpositioning and superior ‘demand generation’ content.
    o Work closely with the salesteam to develop dedicated tools to accelerate funnel opportunities.
    o Cultivate and leveragerelationships with customers to develop case studies, testimonials, and referencesthat support marketing and sales efforts.

Content marketing

  • o Drive all strategic content as aneditor-in-chief. Collaborate with Octasic stakeholders and other SMEs to conceive,plan, write, edit, assign (internal and external resources), and manage thecreation and distribution of all content.
    o Conceive and write first-rate advertisementsfor digital and print advertising.

Digital marketing

  • o Optimize website for quality trafficand frictionless client experiences.
    o Search Engine Optimization with orwithout the use of AI tools.
    o Marketing automation (HubSpot) tomanage campaigns, workflows, and communications.
    o Outbound marketing campaigns inconcert with product and sales teams using marketing-run ABM campaigns viaLinkedIn, Hubspot, and other tools.
    o Marketing-to-Sales funnel management andconversion reporting.
    o Google tools (GA4, GSC, GTM, Looker) andROI and key metrics reporting.

Requirements:

Bachelor’s degreein a Marketing, English, Communications,Journalism,Engineering, or a relateddegree and/or relevant digital marketing and/or B2B product marketing workexperience;

  • 10+years of proven B2B marketing experience in software/hardware technologies
  • Impeccableorganizational skills
  • ExcellentEnglish spoken and written communication skills for the creation of marketingcampaigns linked to an English-speaking audience
  • Proficientat conceiving creative concepts and copy for design agency
  • Proventrack record in developing digital campaigns with associated tracking andreporting
  • Subjectmatter expert on a variety of technologies and markets
  • Skilledat distilling data from user insights, competitor and market developments, intostrategic positionings and offerings
  • Experiencedat creating value propositions and messaging strategies that resonate withprospects
  • Capableof juggling multiple outsourced suppliers and freelance talent – ours or yours.
  • Understandingof US and international defense and national security markets
  • Youthrive on collaboration, problem solving, and evaluating priorities

You’ll also flourish in this role ifyou have had marketing experience in the following areas:

  • Semiconductors,hardware platforms, applications, and software design tools
  • SoftwareDefined Radios
  • Telecomnetworks - wireless/cellular; commercial and private networks
  • AI/MLfor wireless applications
  • Tacticalcommunications
  • IoTdevices

Ready to make an impact? Apply now to join our dynamic team as our next Senior Marketing Manager.

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