Digital Marketing Strategist/Account Manager

Digital Marketing Strategist/Account Manager Hey Trailblazers, ready to drive growth? We're on the hunt for a strategic-minded Digital Strategist/Account Manager who lives and breathes client success and sophisticated B2B marketing. If you can translate marketing outcomes into data‑driven campaigns, keep clients on course, and navigate complex B2B marketing ecosystems with ease, keep reading About Konstruct We’re a B2B digital marketing agency focusing on industrial manufacturing companies. We are headquartered in Calgary, Alberta, serving clients all over North America. We don’t just execute tactics, we build Go‑to‑Revenue strategies that move the needle and drive revenue. Our expertise spans: Performance Branding Demand Generation Demand Capture Sales Acceleration We operate on a hybrid work model (3 days in-office, 2 remote, post‑probation) because collaboration breeds innovation. We value work‑life balance and invest heavily in our culture and your growth as a marketer and leader. The Role: Digital Strategist/Account Manager This role goes beyond just “keeping projects on track.” You’ll be the main point of contact, a strategic consultant, voice of reason, problem‑solver, performance auditor, account growth catalyst, and trusted partner for a portfolio of B2B clients, along with a team of internal specialists. Location & Schedule We’re based in Calgary: 5 days in-office during a 3‑month probation, then 3 days in-office, 2 remote optional. Tools of the Trade We use Asana for project management Slack is our day‑to‑day communication Google Suite powers the bulk of our collaborative work: Google Sheets, Google Docs, Google Slides, Google Drive We use the following Google tools to facilitate our web analytics: Google Analytics (GA4), Google Tag Manager, Google Search Console, Google Looker Studio Feeling comfortable with the following ad platforms and understanding how to assess performance within them is crucial: Google / Bing, Meta / LinkedIn, Programmatic (StackAdapt is our current platform) SEMRush is our main search intelligence tool HubSpot is our CRM of choice; however, familiarity with others is a plus You’ll leverage ZoomInfo for prospecting and account insights Microsoft Clarity is our go‑to for heatmapping If you know how to get the best out of AI tools and LLMs, this will serve you well What You’ll Be Doing Client Advocacy, Expertise, & Strategic Consultation Serve as the primary liaison, facilitating seamless communication, leading regular‑cadence client meetings, and delivering concise, actionable updates. In the process, you’ll develop strong working relationships. Uncover client business objectives and turn them into comprehensive marketing outcomes through the lens of our GTR framework. You’ll need to understand complex businesses and buying processes in a timely manner. Work with a team of specialists: covering strategy, search marketing, paid media, content, design, and development. Anticipate challenges, identify growth opportunities, and proactively guide clients toward untapped potential. Provide the last line of defence, skillfully QCing deliverables before they meet clients’ eyes. Attain a level of client fluency and become the in‑house foremost expert on all things client‑related for your portfolio. Secondarily, level up the rest of your team’s understanding of the client along the way. Pitch in on internal team task management responsibilities. Ensure context is made available and known to teams in need. Ensure your client’s statement of work is an accurate reflection of the services being provided. Campaign Oversight & Execution Leadership Lead cross‑functional teams (SEO/GEO specialists, PPC managers, content creators) to execute on strategy; ensuring timelines, budgets, and KPIs stay on track in Asana. Use data to drive decisions: analyze performance in Google Analytics, HubSpot dashboards, and paid media platforms to assess tactics in real time. Problem‑Solving & Conflict Resolution When campaigns encounter roadblocks, budget shifts, shifting client priorities, or unexpected market trends, you’ll rally the team around solutions. Provide calm, professional counsel when clients propose ideas that don’t align with goals, using data and experience to steer conversations. Business Growth & New Opportunities Collaborate with internal teams to identify upsell/cross‑sell opportunities. This includes estimating project costs, forecasting budget vs. spend, and ensuring all initiatives deliver an intended result. Continuous Learning & Industry Leadership Stay “up on” go‑to‑market best practices, B2B buying‑group behaviours, and evolving digital tools. Strategically work in new approaches and processes to the way you work. Your ability to stay curious and employ a growth mindset will determine your ability to succeed. What We’re Looking For Your Experience & Skills Strategic & Business‑Savvy: 5+ years in digital marketing at minimum, with 3+ years in client account management at an agency or in‑house in a B2B environment. You’ve built strategies from scratch and can speak fluently to how search, paid, and content work together to drive pipeline. A Scholar of Your Art: You possess a degree in a discipline of business or communication, preferably but not limited to marketing. Tech Stack Mastery: You’re comfortable using common tools like project management software, CRMs, virtual meeting software, analytics, and ad platforms. Data‑Driven Storyteller: Strong analytical chops. Meaning excel pivots, HubSpot dashboards, Google Looker Studio. You understand how to weave data into narratives that justify strategy pivots or budget adjustments. Consultative Communicator: Exceptional interpersonal and presentation skills. You can confidently lead stakeholder discussions—from the C‑Suite to marketing managers—listening deeply and offering guidance when clients want to chase “shiny objects.” Project Captain: You’re a natural at wrangling timelines, scope, and deliverables in project management tools like Asana. You can coordinate SEO optimization projects, content calendars, paid campaign launches, email workflows, and website redesign projects—without missing a beat. AI Enabled: You see AI as an opportunity to better your productivity and efficiency, experimenting its introduction to legacy processes. Your Personal Qualities Business Savvy: You understand that marketing is necessary to make a business successful. In that same vein, you know it can’t operate as a cost centre and must demonstrate healthy unit economics to make sense. Relentlessly Curious: You’re always learning—be it a new LinkedIn Ads beta feature, the newest advancements in AI, or the latest trends on B2B buyer behaviour. What’s currently your favourite marketing book or podcast? Empathetic & Collaborative: You genuinely care about your clients’ success and your teammates’ wins. You foster an environment where open dialogue, feedback, and diverse viewpoints thrive. Detail‑Obsessed: You’ll catch that missing UTM parameter or misaligned keyword strategy before it costs the client thousands. Solution‑Oriented: Complex problems excite you. Whether it’s a sudden budget cut or an underperforming campaign, you dive in, gather insights, brainstorm with your team, and deliver a clear path forward. Have any examples of this you’d like to share? Competitive Drive: You don’t settle for “good enough.” You benchmark client results against industry standards and push the envelope to stay ahead. Brand Enthusiast: You have brands you love and can intuitively spot when a brand is disjointed or isn’t showing up as it should or wants. Why You’ll Love Working Here Competitive Compensation & Performance Bonuses: We reward results and effort. Receive a semi‑annual bonus tied directly to your ability to carry a larger portfolio. Robust Tech Stack & Processes: Work with best‑in‑class platforms and industry‑standard tools. Hybrid Work Model: After probation, enjoy a balance of in‑office collaboration (3 days/week) and remote focus (2 days/week). Growth & Development: Annual training budgets, in‑house training, and opportunities to attend industry conferences. We commit to being cutting‑edge in all we do, so learning on the job comes standard. Culture & Community: Weekly stand‑up, an active Kulture club, monthly events, Thursday team lunches, foosball face‑offs, and a stocked kitchen that fuels creativity are all part of the package. We obsess over creating an environment you’re excited to show up for, every day. Health & Wellness: A healthy health/wellness spending account, competitive vacation and paid time off benefits, and free parking. Plus, a serious commitment to work‑life balance. Think you’ve got the right stuff? In your cover letter, share a standout client win that showcases your strategic savvy: how you turned challenges into growth, drove business results, and navigated complex client dynamics (hint: show us you understood the buyer). We want evidence of your consultative mindset, your go‑to‑market chops, and your ability to rally a team around a winning strategy. We can’t wait to see how you contribute to our mission to be the go‑to B2B marketing agency for industrial manufacturers in North America. Apply now and let’s start the conversation. #J-18808-Ljbffr