Director - Full Time / À Temps Plein

5 days ago


Old Toronto, Canada RBC Full time
p>The Director of Cross-border Acquisition and Engagement Strategy is responsible for overall client growth, including the evolution, refinement, and health of the cross-border value proposition. This includes Retail and Business Savings and Deposits accounts, Debit Cards & Cash Access, Foreign Exchange, Credit Cards & Payments, PLOCs, Rewards & Partnerships, Mortgages, and HELOCs. The role will develop forecasts for new-client acquisition and strategies to achieve acquisition and engagement goals. Leveraging data and insights from the RBC Bank portfolio, the role will develop cross-border engagement strategies to retain and deepen client relationships.Leverage data and analytics to gain insights into risks and opportunities for growth and client experience improvements.Identify and manage existing and emerging Product Risks and coordinate first line of defense processes.Digest business performance reporting and initiate actions to optimize product acquisition and profitability.Collaborate with Marketing, Finance, Risk Management, Legal, Compliance, IT, Operations, and Distribution channels to deliver product offerings.Lead a high-performing Solutions team to ensure optimal performance of Banking products.Accountable for client acquisition and retention strategies and outcomes.Manage the annual budgeting and ongoing forecasting process for net-acquisition activities.Optimize cost per acquisition across channels, segments, and offers.Lead initiatives and strategies to grow client acquisition and reduce attrition.Conduct market research and analysis to identify trends and growth opportunities.Analyze Objectives and Key Results (OKRs) and key performance metrics to assess effectiveness of growth initiatives.Maintain knowledge of regulatory environment and customer preferences to inform strategic decision-making.Represent and explain acquisitions performance and insights to business stakeholders.Partner with RBC Canada teams to determine acquisition priorities and execution plans.Develop new acquisition programs and channels to support growth and analyze results.Minimum 10 years work experience in financial services products, pricing, client strategy and growth initiatives.Experience in strategic planning, forecasting, and client segmentation.Strong risk and regulatory knowledge with proven ability to maintain relationships with regulators.Management experience in a rapidly changing environment, adaptable and results-driven.Track record of managing a team and producing high-quality results.We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.Leaders who support your development through coaching and managing opportunities.Acquisitions, Banking, Business Objectives, Business Performance, Business Strategies, Client Acquisitions, Client Growth, Competitive Advantages, Customer Acquisition Strategy, Customer Experience (CX), Growth Strategies, Performance Management (PM), Product Development Lifecycle, Product Services, Product Testing, Profitability, Retention Strategies, Strategy Development, Taking Initiative, Team Management, Value Propositions

Employment Type: Full time

Platform: PERSONAL & COMMERCIAL BANKING

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

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