Brand and Marketing Manager
2 weeks ago
Senior Brand Manager
At Campbell Company of Canada, we believe in searching for the best and the brightest professionals at every level and in every specialty who live into our values. The 5 C’s of Campbell – Care, Character, Collaboration, Competitiveness, Creativity – demonstrate the best of who we are today and who we aspire to be. Living our values will foster an inclusive, high-performance culture. Our employees act with intention, lead with integrity, and are truly passionate about what they do to bring our purpose to life Connecting People Through Food They Love.
We have an exciting opportunity in our Marketing Function. This role is based out of our Mississauga Head Office location (60% in-office, 40% remote).
Details
Job Title: Senior Brand Manager – Retail
Business unit: Marketing
Location: Canada
Reports to: Director of Marketing
# and titles of direct reports: 2 Brand Managers, 1 Associate Brand Manager
General Summary
Provides business leadership on a large-scale, priority business through multi-year strategic planning and in-year execution of best-in-class marketing programs and will lead broader company initiatives in order to hit Net Sales and share growth targets.
- Deliver Annual Operating Plan (Business Management)
- Manage in year executions against Annual Operating Plan (AOP) targets, including analysis of business results, Stock Keeping Unit (SKU) management, etc.
- Own monthly Integrated Business Planning volume recommendation to Director of Marketing including consumption reporting
- Own Advertising and Communication (A&C) budget allocations, forecasting, invoicing and reporting
- Responsible for the launch and execution of brand strategies and implementation of brand plans
- Evaluate return on investment (ROI) of marketing plans to facilitate in-year optimizations, broader company learning and to hit in year business targets
- Own Integrated Marketing Communications plans (Integrated Marketing Communications)
- Responsible for the development and communication of integrated marketing communications (IMC) brief, securing alignment from Director of Marketing and agency partners (Creative, Media, Shopper, Public Relations (PR), etc…)
- Accountable for the delivery of key IMC milestones, including creative presentations, assets production and feedback management while fostering a collaborative relationship with agency partners
- Develops and shares recommendations (on brand positioning, creative, activations) with the Director and/or Vice President of marketing and agency partners
- Oversees execution of marketing activations, ensuring programs are executed with excellence in conjunction with cross-functional teams
- Assesses the impacts of marketing initiatives on brand health and business results with the support of Marketing Communications, Shopper Marketing and Insights, with focus on providing recommendations to increase effectiveness
- Leverages data/analytics (e.g. Marketing mix Analysis) to inform tactical plan and in year optimizations with support from Marketing Communications
- Lead New Product Launches (Innovation)
- Lead innovation development from ideation to concept creation to development and execution
- Actively collaborate with the cross-functional team during product development to champion consumer needs and remove project barriers
- Gain stakeholder alignment and lead the project through the internal stage gate process
- Identify key white space opportunities to fill the multi-year and in-year innovation pipeline
- Track in year innovation performance adjusting strategy/tactics as needed to hit targets
- Develop Strategic Plans (Strategic Planning)
- Independently leads brand/category situation assessment, mining multiple sources of data to determine critical business issues and opportunities
- Leads the development of the multi-year strategy plan, setting brand and business objectives, outlining priorities and generating key tactics to deliver growth
- Effectively gains senior leadership alignment to recommendations
- Translates strategy plans into exciting Annual Operating Plan and effectively rallies the organization around them
- Builds relationships across functions and cross-border (US) to drive greater enterprise productivity, innovation and alignment
- Key driver of company culture and people development (Team Management)
- Own the development of talent through direct report feedback, coaching, assessing development needs, and capability building
- Actively prioritize direct report project list to ensure it is in line with business priorities, individual development needs and capacity
- Maintain relationships with, and help mentor, team of marketers and resource partners
- Foster strong agency relationships through day-to-day interaction
- Take a leadership role within the total company and lead broader Company initiatives
Education: Bachelor’s Degree in Business / Commerce (preferred)
Experience: 7-10 years of progressive marketing (and/or comparable) experience with consumer-packaged goods, or similar (e.g. retailer or other industry) (Senior Brand Manager experience an asset)
Skills, Knowledge & Behaviours:
- Exceptional in leading diverse, cross functional teams, working on complicated projects
- Effective in IMC briefing, leading positioning & creative development and assessing creative and media plans
- Effective in leading development of in year and long-term category/brand strategic plans
- Effective strategic and analytical skills with the ability to draw actionable conclusions from multiple data sources
- Effective Financial Acumen including Profit and Loss (P&L) proficiency
- Effective communication and presentation skills
- Exceptional Passion for the Consumer
- Effectively resilient and persistent, comfortable with ambiguity and managing through adversity
- Exceptional knowledge of Nielsen and familiarity of customer Point of Sale (POS) LDIA and Circana) data
- Effective with MS Office suite
Why choose Campbell’s for your next opportunity?
HYBRID and FLEXIBLE WORK /PERSONAL TIME OFF: Employees enjoy a combination of in-office and remote working arrangements, personal days, vacation programs and office closure during the Christmas break.As an employer committed to employment equity, we encourage applications from members of equity-seeking communities including women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities/expressions. We will accommodate individuals with disabilities through each stage of the recruitment and selection process based on individual need. Connecting People Through Food They Love.
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.
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