Creative Specialist Intern
1 month ago
We are seeking a passionate and analytical CRM Specialist to join our CRM Marketing team. To a lesser extent, this individual will also support the development and execution of CRM strategies dedicated to supporting retail marketing, including membership program initiatives.
What you'll do- Player Journey Mapping: Analyze player data to create detailed maps of player journeys, identifying key touchpoints, pain points, and opportunities for engagement.
- Segmentation and Targeting: Drive the development of robust player segmentation strategies based on behavior, preferences, and lifecycle stages, ensuring targeted and personalized marketing efforts.
- Campaign Development: Design and execute targeted CRM campaigns (email, Ubisoft Connect, etc) that guide players through their journey, enhancing their experience and encouraging engagement.
- A/B Testing and Optimization: Implement A/B tests to evaluate the effectiveness of campaigns and initiatives, using insights to optimize future strategies.
- Collaboration: Work closely with game development, product, and design teams to ensure alignment on player experiences and marketing initiatives.
- Performance Analysis: Monitor, analyze, and report on the performance of CRM campaigns, providing actionable insights and recommendations to improve player engagement.
What you'll bring to the team:
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience in CRM marketing, digital marketing, or a similar role, preferably within the gaming industry.
- Strong analytical skills with experience in data analysis.
- Familiarity with consumer behavior analysis and journey mapping.
- Excellent communication and project management skills.
- Creative mindset with the ability to develop innovative marketing solutions.
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Creative Specialist Intern
1 month ago
Montreal, Canada Ubisoft Entertainment Full timep>At Ubisoft, we are dedicated to creating immersive and engaging gaming experiences that captivate players around the world. Our CRM Marketing team plays a vital role in building meaningful relationships with our community, enhancing player engagement, and driving retention through strategic, personalized communication strategies.We are seeking a passionate...
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Creative Specialist Intern
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