Creative Specialist Intern

1 month ago


Montreal, Canada Ubisoft Entertainment Full time
p>At Ubisoft, we are dedicated to creating immersive and engaging gaming experiences that captivate players around the world. Our CRM Marketing team plays a vital role in building meaningful relationships with our community, enhancing player engagement, and driving retention through strategic, personalized communication strategies.

We are seeking a passionate and analytical CRM Specialist to join our CRM Marketing team. To a lesser extent, this individual will also support the development and execution of CRM strategies dedicated to supporting retail marketing, including membership program initiatives.

What you'll do
  • Player Journey Mapping: Analyze player data to create detailed maps of player journeys, identifying key touchpoints, pain points, and opportunities for engagement.
  • Segmentation and Targeting: Drive the development of robust player segmentation strategies based on behavior, preferences, and lifecycle stages, ensuring targeted and personalized marketing efforts.
  • Campaign Development: Design and execute targeted CRM campaigns (email, Ubisoft Connect, etc) that guide players through their journey, enhancing their experience and encouraging engagement.
  • A/B Testing and Optimization: Implement A/B tests to evaluate the effectiveness of campaigns and initiatives, using insights to optimize future strategies.
  • Collaboration: Work closely with game development, product, and design teams to ensure alignment on player experiences and marketing initiatives.
  • Performance Analysis: Monitor, analyze, and report on the performance of CRM campaigns, providing actionable insights and recommendations to improve player engagement.
Qualifications

What you'll bring to the team:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 2+ years of experience in CRM marketing, digital marketing, or a similar role, preferably within the gaming industry.
  • Strong analytical skills with experience in data analysis.
  • Familiarity with consumer behavior analysis and journey mapping.
  • Excellent communication and project management skills.
  • Creative mindset with the ability to develop innovative marketing solutions.


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