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Creative Specialist Intern

1 month ago

Montreal, Canada Ubisoft Entertainment Full time
p>At Ubisoft, we are dedicated to creating immersive and engaging gaming experiences that captivate players around the world. Our CRM Marketing team plays a vital role in building meaningful relationships with our community, enhancing player engagement, and driving retention through strategic, personalized communication strategies.

We are seeking a passionate and analytical CRM Specialist to join our CRM Marketing team. To a lesser extent, this individual will also support the development and execution of CRM strategies dedicated to supporting retail marketing, including membership program initiatives.

What you'll do
  1. Player Journey Mapping: Analyze player data to create detailed maps of player journeys, identifying key touchpoints, pain points, and opportunities for engagement.
  2. Segmentation and Targeting: Drive the development of robust player segmentation strategies based on behavior, preferences, and lifecycle stages, ensuring targeted and personalized marketing efforts.
  3. Campaign Development: Design and execute targeted CRM campaigns (email, Ubisoft Connect, etc.) li>
  4. A/B Testing and Optimization: Implement A/B tests to evaluate the effectiveness of campaigns and initiatives, using insights to optimize future strategies.
  5. Collaboration: Work closely with game development, product, and design teams to ensure alignment on player experiences and marketing initiatives.
  6. Performance Analysis: Monitor, analyze, and report on the performance of CRM campaigns, providing actionable insights and recommendations to improve player engagement.
Qualifications

What you'll bring to the team:

  1. Bachelor’s degree in Marketing, Business, or a related field.
  2. 2+ years of experience in CRM marketing, digital marketing, or a similar role, preferably within the gaming industry.
  3. Strong analytical skills with experience in data analysis.
  4. Familiarity with consumer behavior analysis and journey mapping.
  5. Excellent communication and project management skills.
  6. Creative mindset with the ability to develop innovative marketing solutions.