Commercial Delivery Director

2 weeks ago

Vancouver, Canada Vectura Group Full time
p>Who we are

Vectura Fertin Pharma’s ambition is to become a market-leading wellness and healthcare business. Vectura, experts in inhalation technology and Fertin Pharma, experts in oral and intra-oral delivery systems.

We are driven by the exciting and unique goal of addressing unmet patient and consumer needs by revitalizing, repurposing, and reimagining existing therapies to better serve people in taking care of their health and wellbeing.

What we will deliver

We focus on the development of a proprietary pipeline of wellness and healthcare products, with a specific focus on highly differentiated products that address unmet medical and consumer needs.

By leveraging our unique and enabling R&D capabilities, we are building a pipeline that includes inhalable medicines, nicotine replacement therapies (NRT), and consumer wellness products.

The position

This is an opportunity to lead the launch of a new exciting Consumer Health brand and business in Canada.

Reporting to the Chief Consumer Health Officer, the Commercial Director is responsible for the go-to-market strategy and in-market execution for the Consumer Health category.

You will have P&L responsibility and overall business ownership for the Canadian market. You will develop the capabilities, teams and operations needed for commercial entry and manage all commercial functions.

Based on the Category strategy, you will build the sales and marketing plans and metrics. p>

Responsibilities

Strategy & Business set-up

  1. Overall Business and P&L ownership for Vectura Fertin Pharma Consumer Health in Canada
  2. Build marketing and sales strategy for Canada (on-line & off-line) and set performance metrics
  3. Channel strategy development: define and develop a multi-channel route to market strategy (DTC, B2B), based on target customer segments, market trends and commercial goals.
  4. Distribution partnerships: establish and negotiate with key distribution partners, including third party logistics providers, wholesalers and retail networks.
  5. Set and manage revenue targets and manage sales performance across channels
  6. Pricing and channel margin optimization: develop pricing structures tailored to each route to market, considering channel specific margins, consumer price sensitivity and competition.
  7. Set and manage commercial budget, ensuring cost effective strategies that deliver ROI

Drive execution & Performance
  1. Sales Performance: Set strategic direction for all commercial touchpoints and set metrics to analyze, develop, and execute growth programs, insights, and opportunities
  2. Adopt Global Marketing strategy and tools into local market execution
  3. Oversee the development and execution of Omnichannel customer experience ecosystem to ensure integrated experience and brand building.
  4. Ensure effective demand and forecast planning for inventory, monitor inventory levels to prevent stockouts or overstock situations, ensuring optimal stock levels.
  5. Prepare regular performance reports, providing insights and recommendations to leadership team
  6. Monitor consumer feedback and provide inputs into consumer insights and product development.
  7. Monitor market trends, competitor activity to inform pricing strategy, promotional activity and innovation requirements
  8. Inspire people towards a common vision, form and empower a high performing cohesive team.

Profile

• Significant direct experience in the Dietary Supplement market
• Sales & Marketing experience at (Sr.) Director level with P&L responsibility
• Direct experience in Canada for Dietary supplement products, other market exposure is an advantage
• Solid experience in commercializing Consumer Health through E-comm, understands well the Canadian e-comm ecosystem
• Experience in building and leading a commercial team and setting up a business infrastructure
• Experience in successful launch of new products and ideally of new brands
• Entrepreneurial mindset used to take initiative and who favours actions over processes; Vectura Fertin Pharma is a place where you can help shape the future of healthcare, where we collaborate, support, and inspire each other to achieve the best outcomes. As a growing business, we can offer a wealth of opportunity to develop your career both locally and in international settings.

We embrace hybrid and flexible working and are centered on delivering a ‘purpose-driven’ experience for all our employees.

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