Automotive Marketing Manager

4 weeks ago


Fredericton, Canada University of Fredericton Full time

The Head of Marketing is a senior strategic position responsible for shaping and driving the go-to-market and growth strategies within Canada's higher education sector. Based in downtown Fredericton along the scenic Saint John River, this role combines market strategy with customer journey optimization to make a significant impact on UFred's expansion goals. We are looking for a strategic leader with a proven track record in marketing, sales, and data-driven growth, ready to lead cross-functional teams in a dynamic and fast-paced environment.

Qualifications
  • Master's degree in business, marketing, or a related field.
  • Proven experience in marketing, sales, or business development within Canada's higher education or a fast-paced, high-growth environment.
  • Strong data and analytical skills, with a demonstrated ability to make data-driven decisions.
  • Leadership experience with a track record of building and managing successful teams.
  • Proficiency with marketing automation tools, CRM systems, and sales technologies.
Responsibilities

Strategic Market Planning and Execution

  • Develop and execute a go-to-market strategy tailored to the Canadian higher education market, setting and managing growth targets and efficiency metrics.
  • Collaborate with product development to adapt solutions to the Canadian audience, ensuring alignment with market demands and trends.

Customer Journey Management

  • Own the customer journey for UFred, optimizing from initial engagement through to enrollment.
  • Implement targeted strategies across acquisition funnels to maximize conversion and retention.

Data-Driven Growth Strategy

  • Use data analysis to prioritize and refine growth initiatives, continuously optimizing based on performance metrics.
  • Monitor trends and competitive insights, making necessary adjustments to remain competitive in the market.

Campaign and Team Management

  • Work closely with performance marketing and sales teams to create and execute campaigns that drive demand and generate leads.
  • Manage budgets, allocate resources, and lead a high-performing team to meet revenue and growth objectives.
#J-18808-Ljbffr

  • Fredericton, Canada Havens Alliance Group - Executive & Technology Talent Solutions Full time

    The Head of Marketing is a senior strategic position responsible for shaping and driving the go-to-market and growth strategies within Canada's higher education sector. Based in downtown Fredericton along the scenic Saint John River, this role combines market strategy with customer journey optimization to make a significant impact on UFred's expansion goals....


  • Fredericton, Canada Integrated Marketing Platform Full time

    The Company: Integrated Marketing Platform Inc. is leading an effective new approach to marketing, significantly saving businesses on their marketing costs while delivering an exceptional integrated marketing strategy. The Position: Highly motivated Marketing Sales Consultants generate new business and support our clients in building integrated marketing...

  • marketing manager

    5 months ago


    Fredericton, Canada Call Centre Guys Inc. Full time

    Education: Expérience: EducationBachelor's degreeTasksAnalyze market research data to improve business decisions or activities Assist in product developmentDirect the marketing strategies of establishmentsDirect the team on crucial information they should gather and researchEvaluate the marketing strategies used by establishmentsOversee the preparation of...

  • marketing manager

    5 months ago


    Fredericton, Canada Call Centre Guys Inc. Full time

    Education: Bachelor's degreeExperience: 1 to less than 7 monthsTasksAnalyze market research data to improve business decisions or activities Assist in product developmentDirect the marketing strategies of establishmentsDirect the team on crucial information they should gather and researchEvaluate the marketing strategies used by establishmentsOversee the...

  • Marketing Manager

    6 months ago


    Fredericton, Canada Bulletproof Solutions Full time

    **Who We Are**: Headquartered in Canada with locations across the United States and around the globe with a footprint on six continents, Bulletproof, a GLI company has decades of technology, security, and compliance expertise. Bulletproof’s work in the security space has been recognized nationally and globally with Microsoft’s global Security Partner of...


  • Fredericton, Canada the Ladders Full time

    Marketing Services Manager 16-month termAlcool NB Liquor (ANBL) Note: applications for this position will be reviewed and interviews will be scheduled as they are received. About the positionAlcool NB Liquor is seeking a Marketing Services Manager to join the Brand and Marketing team for a 16-month


  • Fredericton, Canada Bulletproof Solutions Full time

    **Position**: Marketing and Event Manager **Location**: Fredericton & Boston (on-site) **Who We Are**: Welcome to the home of technology wizards, cybersecurity heroes, and boundary-pushing innovators - Bulletproof, a GLI company. Headquartered in Canada and offices globally, our shelves are decorated with accolades, including Microsoft’s global Security...


  • Fredericton, New Brunswick, Canada Integrated Marketing Platform Full time

    About Integrated Marketing Platform Inc. As a leading integrated marketing platform, we're revolutionizing the way businesses approach marketing. Our cutting-edge approach has significantly reduced marketing costs for our clients while delivering exceptional results.The Role: We're seeking a highly motivated Director, Business Development to lead our sales...


  • Fredericton, Canada Integrated Marketing Platform Full time

    The Company: Integrated Marketing Platform Inc. is leading an effective new approach to marketing, significantly saving businesses on their marketing costs while delivering an exceptional integrated marketing strategy.The Position: The highly motivated Director, Business Development will be responsible for senior level B2B sales and driving increased revenue...


  • Fredericton, Canada Integrated Marketing Platform Full time

    The Company: Integrated Marketing Platform Inc. is leading an effective new approach to marketing, significantly saving businesses on their marketing costs while delivering an exceptional integrated marketing strategy.The Position: The highly motivated Director, Business Development will be responsible for senior level B2B sales and driving increased revenue...


  • Fredericton, New Brunswick, Canada Integrated Marketing Platform Full time

    Job OverviewIntegrated Marketing Platform Inc. is leading a pioneering approach to marketing, significantly reducing costs for businesses while delivering exceptional results.About the RoleWe are seeking a highly motivated Director of Business Development to drive revenue growth by recruiting and inspiring a team of Marketing Consultants. The successful...


  • Fredericton, Canada Simply Fresh Full time

    Education: Bachelor's degreeExperience: 5 years or moreTasksAnalyze market research data to improve business decisions or activities Assist in product developmentConduct economic or commercial surveys to identify potential markets for products or servicesDevelop communication strategiesDirect the development and maintenance of an organization's Internet and...


  • Fredericton, Canada Simply Fresh Full time

    Education: Expérience: EducationBachelor's degreeTasksAnalyze market research data to improve business decisions or activities Assist in product developmentConduct economic or commercial surveys to identify potential markets for products or servicesDevelop communication strategiesDirect the development and maintenance of an organization's Internet and...


  • Fredericton, New Brunswick, Canada Integrated Marketing Platform Full time

    Job Overview Integrated Marketing Platform Inc. is a pioneering force in the marketing industry, leveraging innovative strategies to deliver exceptional results for businesses while minimizing costs.Role SummaryThe successful Director of Business Development will be responsible for leading senior-level B2B sales efforts, driving revenue growth by recruiting...


  • Fredericton, Canada Appcast Inc Full time

    Job Description The Content & Product Marketing Manager will contribute to the development of content across the full buyers’ journey, from thought leadership/brand building to bottom-of-funnel sales collateral pieces. The Content & Product Marketing Manager will work closely with other members of the marketing team as well as teams across Appcast,...

  • Product Manager

    5 months ago


    Fredericton, Canada JB Atlantic Investment Holding Corp. Full time

    Work Term: Permanent - Work Language: English - Hours: 150 to 180 hours per month - Education: College/CEGEP - Experience: 5 years or more **Asset languages**: - Arabic - Persian - Chinese **Work setting**: - Outside Canada - Various locations - Willing to relocate - Business and/or industry **Tasks**: - Train and supervise staff - Assist in the...


  • Fredericton, New Brunswick, Canada SEJJ ENVIRONMENTAL Full time

    Job Title: Automotive Parts CoordinatorWe are seeking a highly organized and detail-oriented Parts Coordinator to join our team at SEJJ ENVIRONMENTAL.About the JobIn this full-time role, you will be responsible for picking up parts needed for our truck fleet, managing inventory, and providing assistance around the shop.You will work approximately 9:30 AM - 6...


  • Fredericton, Canada Fredericton Mitsubishi Full time

    **Parts Advisor**: This position is at Fredericton Mitsubishi, which is part of Shift Auto Group. Shift Auto Group consists of Volvo Cars New Brunswick, Fredericton Mitsubishi, Grand Falls Hyundai, Miramichi Kia, 4 ReCar locations, 2 St. Croix Auto locations, Velocity Autobody, and 8 Wonder Auto locations. With aggressive growth plans in multiple locations...

  • product manager

    1 week ago


    Fredericton, Canada JB Atlantic Investment Holding Corp. Full time

    Work Term: PermanentWork Language: EnglishHours: 150 to 180 hours per monthEducation: College/CEGEPExperience: 5 years or moreAsset languagesArabicPersianChineseWork settingBusiness and/or industryVarious locationsOutside CanadaWilling to relocateTasksPlan development projectsProvide advice on procedures and requirements for government approval of...

  • product manager

    1 week ago


    Fredericton, Canada JB Atlantic Investment Holding Corp. Full time

    Durée de l'emploi: PermanentLangue de travail: AnglaisHeures de travail: 150 to 180 hours per monthEducation: Expérience: EducationCollege/CEGEPAsset languagesArabicPersianChineseWork settingBusiness and/or industryVarious locationsOutside CanadaWilling to relocateTasksPlan development projectsProvide advice on procedures and requirements for government...