Digital / Creative Marketing Executive

2 months ago


Vancouver, Canada Seequent Full time
p>Seequent builds world-leading subsurface software, helping create a better understanding of the earth to ensure a better world for all.

We are constantly evolving at the forefront of technology to transform how geo-professionals work, eliminating barriers to understanding by connecting software, teams, and the tools they need.

Every day, our customers in over 100 countries work to develop mineral resources more sustainably, design and build better infrastructure, protect the environment, source renewable energy, and help resolve historical challenges such as groundwater contamination and ageing infrastructure.

Our integrated earth modelling, geo-data management, and team collaboration software enables them to see a more complete picture of the earth: because with more understanding comes better decisions – for people and the planet.

Headquartered in New Zealand with global reach, Seequent is the specialist subsurface software company within Bentley Systems. Together, we are helping build a more resilient world.

The Role
Reporting to the Chief Customer Officer, the Digital Marketing Director is responsible for amplifying Seequent’s global presence through digital channels and generating quality leads for our solutions. This is a people-management position and involves overseeing all digital marketing activities, including web, SEO/SEM, email, social media, and display advertising campaigns.Lead and manage a team of digital marketing professionals, including people managers. The core functions managed by this role include Digital Experience (Web), Social Media, Growth Marketing and Campaign Execution.Develop and execute marketing strategies to drive online traffic and engagement, including SEO/SEM, email marketing, social media, and display advertising campaigns.Stay up to date with the latest trends and best practices in digital marketing, and proactively identify new opportunities for growth.Track and report on digital marketing KPIs and metrics to senior management and provide regular updates on campaign performance and progress towards goals.Work with Marketing Operations to ensure full utilization and selection of our Martech stack.Foster a culture of continuous improvement and innovation within the digital marketing team.Demonstrable leadership experience within digital marketing, ideally having led teams across multiple locations.An innate understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.Proficiency in digital marketing tools and platforms, such as Google Analytics, SEMrush, Marketo, Salesforce, or similar tools.Strong analytical skills and data-driven thinking.Up to date awareness of the latest trends and best practices in online marketing and measurement.

Research shows that some individuals, particularly women and underrepresented groups, are less likely to apply for jobs unless they meet every single criterion. p>You will be joining a highly skilled, highly productive team of technical experts who are passionate about what we do. p>Inclusion + Diversity

In addition to being dedicated to building a workforce that reflects diverse talent, we are committed to fostering an inclusive and accessible experience.



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