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VP, Marketing

2 months ago

Burnaby, Canada Sustainable Produce Urban Delivery Inc. Full time

Spud is looking for a VP, Marketing This is a fixed term position of 12 months, with the opportunity to extend or become permanent. This is a hybrid position, requiring 1-2 days per week in person at our Burnaby office.

Spud is a Western Canadian online grocery delivery business comprised of a passionate team who believe that food touches every aspect of our lives, so we are advocates for sustainable farming practices, sourcing locally, treating animals humanely, and reducing food waste. As a Certified B Corporation since 2013, we are committed to socially responsible business practices. We also operate our retail markets Be Fresh,Organic Acres, and Blush Lane.

Duties & Responsibilities:

  • Define, implement, and continuously improve a marketing strategy that engages our customers through the funnel online and across our retail locations.
  • Partner with and advise both leadership and owners on marketing initiatives, brand strategy, and customer attraction, retention, and engagementas it relates to marketing strategy, using data-backed decisions to pivot as necessary.
  • In conjunction with Merchandising, engage with existing customers to improve our online and retailbasket value.
  • In conjunction with Finance, help relaunch our Membership program, moving away from “Amazon Prime-style” membership to a value-added model to help drive lifetime value (LTV) and retention in-store and online, and driving participation to 60% of the user base.
  • In conjunction with Product Management, significantly improve our online customer retention in the early stages of customer lifecycle development.
  • Work with agency partners, and media vendors to help attract and retain new customers both online and in store, improving our New Customer Order.
  • Coach, mentor, and manage the team through OKRs that have been implemented and strive for continuous improvement, pivots where needed.
  • Work closely with Product and Technology to deploy effective tooling that can be used to engage across the above objectives, including goal seek/setting, OKRs and continuous improvement.
  • Be able to implement new brand positioning across all efforts and channels, as well as guide all departments to align to new positioning.
  • Monitor and help elucidate industry trends, and help the Senior Management Team set core priorities as we advance together.
  • Ability to iterate quickly. Failure is a key part of learning, and fast iterations are key to scaling demand generation for both the Online and Retail channels.
  • Prepare and review monthly, quarterly, and yearly budgets, and allocate resources appropriately to reflect all of the above.
  • Additional duties and projects as assigned, such as Retail support for growth.

  • Bachelor’s degree in Marketing, Communications or equivalent experience and education.
  • A minimum of three to five years in a Director-level position, or equivalent, specifically in ecommerce, retail, or B2C Marketing.
  • 10 years of Marketing experience, ideally in online/ecommerce and/or retail organizations that reflect high-touch offerings with consumers.
  • Solid knowledge of SEO/SEM, analytics and Google Adwords.
  • Proven ability to excel in a fast-paced, collaborative work environment, managing multiple priorities at once.
  • Creativity and innovation will be critical factors for this role. We operate a dynamic business, please come prepared to talk about ideas and experiences.
  • Collaboration and business case building will be key skills you need to be able to demonstrate.
  • Analytical – ability to understand and present data to both prove and disprove strategies and opportunities.

SPUD's approach to inclusive hiring

SPUD's family of companies is proud to be an Equal Opportunity Employer which celebrates the diversity found within our teams. We strongly encourage people from underrepresented communities, including women, Indigenous Peoples, members of the LGBTQ2+ community, people of colour, and people with disabilities, to consider applying. We know from experience that great talent comes in many forms, and we want to meet you at your best Please let us know if we can provide unique accommodations that will enable your equal participation

Our Values

Our values are more than just words to us. Our values drive our success and guide our growth:

  • Create amazing customer experiences. We are passionate in our commitment to deliver for our customers.
  • Lead with sustainability and consider our impact.
  • Learn, grow and make time to celebrate wins together.
  • We welcome different perspectives. Diversity makes us stronger.
  • Prioritize, work smart and deliver results for our stakeholders and each other.
  • We are committed to our mission and that requires resilience, persistence and grit to persevere and succeed.
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