Senior Data Analyst

Company DescriptionSaatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few). We’re an award winning agency in both creativity and effectiveness, so it’s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.Job DescriptionWe are seeking a Senior Data Analyst with deep expertise in web performance analytics tojoin our team for a 9-month fixed term. This role focuses on transforming complex digital datainto actionable insights that optimize content, media, and marketing performance. The idealcandidate is highly skilled in GA4, Google Tag Manager, BigQuery, and SQL, and cantranslate web and media data into meaningful business recommendationsResponsibilitiesKey ResponsibilitiesAnalyze Web & Audience Performance:Use GA4 and BigQuery to analyze site performance, user behavior, and mediacampaign effectiveness, identifying optimization opportunities across traffic sources,engagement, and conversion.Implement & Maintain Tracking Infrastructure:Oversee Google Tag Manager (GTM) configurations and ensure accurate andconsistent event tracking across web properties. Collaborate with developers andmarketers to validate tagging and ensure data integrity.Data Modeling & Automation:Build efficient SQL queries and data pipelines in BigQuery to centralize, clean, andprepare data for reporting and advanced analysis.Develop Dashboards & Reports:Create automated dashboards and visualizations (e.g., Looker Studio, Power BI) thatmonitor KPIs such as site engagement, content consumption, and campaign ROI,providing real-time insights to stakeholders.Media & Campaign Performance Analysis:Connect web data with media metrics (impressions, reach, CTR, conversions,engagement) to measure cross-channel performance and attribution effectiveness.Data Governance & Quality:Ensure accurate tagging, tracking, and reporting by implementing QA processes, datavalidation scripts, and documentation for consistent analytics standards.Insight Generation & Communication:Translate analytical findings into clear, actionable insights and present them to●marketing, media, and product teams to guide optimization strategies.Cross-Functional Collaboration:Partner with teams across digital marketing, UX, content, and media to align KPIs,streamline analytics processes, and ensure business questions are effectivelyaddressed with data.QualificationsCore Tools:Strong knowledge in Google Analytics 4 (GA4), Google Tag Manager (GTM),BigQuery, and SQL.Web Analytics Expertise:Proven experience tracking, analyzing, and interpreting web performance metrics (trafficsources, engagement funnels, conversions, etc.).Media Metrics Familiarity:Understanding of key media performance indicators (reach, impressions, CPM, CTR,ROAS) and how they integrate with site analytics.Visualization & Reporting:Proficiency with data visualization tools (Looker Studio, Power BI, or similar) to designintuitive dashboards and reports.Cloud Data Platforms:Experience working with cloud-based data environments (GCP preferred)Experience:5+ years in digital or web analytics, ideally within media, marketing, or digital publishing environmentEducation:Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Mathematics,Computer Science, Data Analytics, or Economics)Communication:Ability to present complex data stories clearly to both technical and non-technicalstakeholders.Attention to Detail:Exceptional precision in tracking, validating, and analyzing data.Autonomy & Initiative:Self-starter who can lead analytics workstreams end-to-end, from defining KPIs todelivering strategic insights.Additional InformationSaatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. #J-18808-Ljbffr