Canada Brand Lead

Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.Since our inception in 2014, we've scaled to a $2 billion valuation and gained a presence in 6 countries globally - Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 300,000 businesses and more than 2 million employees.The EH WayAt Employment Hero, we're proud of our unique DNA, which we call The EH Way.We are Mission First - everything we do is driven by our MissionWe are Remote First - we champion a remote environment with a preference for asynchronous communication and autonomyWe are AI First - AI is a fundamental part of how we operate, innovate, and scaleWe are Apolitical - we do not take a position on political or social topics unless it relates to our MissionWe Live by Our Values - we role model our values 100% of the timeWe Expect High Performance - we set a high standard and aren\'t satisfied with being averageThis roleAs our Canadian Brand Lead, you\'ll work closely with the Canada VP of Marketing and Global Brand leadership, owning the Canadian brand strategy to elevate Employment Hero\'s brand presence in the Canadian market.This strategically important role will shape the brand story, drive awareness, deliver bold campaigns, and champion Employment Hero\'s mission to simplify work for SMBs. You\'ll work with global creative and social teams along with external brand media partners to drive growth through brand fame, creative campaigns, compelling content, and impactful events in a competitive SaaS landscape.With direct reports including an Events Specialist and a graphic designer (contract), you\'ll be hands-on in executing campaigns while managing a growing team.Your key focus areasGrowing Employment Hero\'s brand presence and awareness in the Canadian market, positioning EH as a challenger brand that resonates with SMBsLeading a multi-disciplinary team to deliver creative campaigns and initiatives that support commercial goalsPartnering with global brand teams and external media agencies to deliver high-impact campaignsOwning the Canada organic social strategy, brand partnerships, and major events to foster a thriving EH communityCreating an ongoing event series that establishes EH as a standout authority on Employment in CanadaThis will includeOwning the Canadian brand strategy, brand media execution, and creative direction to grow the Employment Hero brandDesigning and delivering bold, multi-channel campaigns that cut through a competitive marketLeading partnerships with brand media partners, agencies, and internal teams to execute high-impact campaignsBeing hands-on with content creation, design direction, and campaign deliveryDriving Canadian social media strategy and campaigns to engage and grow the EH community within a global brand constructAdvocating for regional needs and tailoring global brand strategies for the Canadian marketOverseeing production of assets such as videos, case studies, sales enablement content, webinars, and in-person eventsUsing data and insights to inform campaign decisions, track ROI, and report results to stakeholdersEnhancing understanding of target audiences, overseeing content planning, campaign development and creative directionContinuously assessing and reporting on effectiveness and ROILeading and developing a small but mighty team, fostering collaboration and ownershipWho you areTo thrive at Employment Hero, you\'ll embody The EH Way with focus, agility, and impact. For this role, you\'ll also bring:8+ years of brand-building experience, including paid brand media management across agency, client-side, and/or scale-up environments5+ years leading high-performing brand, creative, or events teams in a high-growth businessA track record of building challenger brands with creativity and bold campaign ideasHands-on leadership across digital, content, events, and brand media channelsA "get things done" attitude with the ability to execute ideasDirect experience managing external brand media partners and agenciesStrong understanding of digital and social strategy (organic and paid) with measurable resultsAnalytical mindset with confidence in tracking funnel metrics, ROI, and performance reportingExperience with marketing and analytics tools such as Google Analytics, Salesforce, Marketo, and BrazeExcellent communication skills and a passion for supporting Canadian SMBs through brand initiativesExperience in SaaS or technology marketing across B2B and B2C is a bonusWhat we can offerAt Employment Hero, we\'re committed to living a better way to work. Joining Employment Hero means:Remote work with time and impact ownershipAccess to cutting-edge tools to amplify work, knowledge and outputsAmbitious, outcome-driven colleagues who challenge you to do your best workESOP (employee share options) in a fast-growing tech companyBenefits including:Generous parental leave policySubsidised egg freezing for aligned choicesWFH office expense budgetLearning & development opportunitiesWe are committed to safeguarding the privacy of your application data. Our Applicant Privacy Policy is available at employmenthero.com/legals/applicant-policy/Employment Hero celebrates diverse perspectives and invites people of all backgrounds and identities to apply. #J-18808-Ljbffr