Brand Manager – Splenda Canada

2 weeks ago

Toronto Montreal Calgary Vancouver Edmonton Old Toronto Ottawa Mississauga Quebec Winnipeg Halifax Saskatoon Burnaby Hamilton Surrey Victoria London Halton Hills Regina Markham Brampton Vaughan Kelowna Laval Southwestern Ontario R, Canada Heartland Food Products Group Full time

Direct message the job poster from Heartland Food Products Group Senior Manager Corporate Human Resources at Heartland Food Products Group Brand Manager – Splenda® Canada 🕓 Full-time | CPG Industry | Marketing & Brand Leadership About Us Splenda® is one of the world’s most recognized low-calorie sweetener brands, trusted by millions seeking a balanced and healthier lifestyle. In Canada, we’re focused on building deeper connections with new and existing consumers through brand storytelling, innovation, and flawless in-market execution. We’re looking for a Brand Manager who can think strategically and act decisively, someone who thrives in a fast-paced environment, takes ownership, and is eager to make an impact. This role is ideal for a marketing professional who’s equally comfortable developing big-picture brand plans and executing detailed retail activations. Key Responsibilities Lead brand strategy and execution for Splenda® across the Canadian market, ensuring alignment with global brand positioning and local consumer insights. Plan and activate marketing campaigns across digital, retail, shopper, and media channels to drive awareness, trial, and loyalty. Execute and optimize retail media programs in collaboration with key customers and partners (e.g., Loblaw Advance, Walmart Connect, Metro, Sobeys, etc.). Manage the brand P&L, budgets, and forecasts, ensuring strong ROI on marketing investments. Collaborate cross-functionally with sales, insights, commercialization, and agency partners to deliver best-in-class marketing programs. Analyze brand performance, category dynamics, and competitive trends to identify growth opportunities. Support innovation initiatives, including product launches, packaging updates, and new communication platforms. Balance strategic and hands-on work—from leading business reviews to managing creative assets and campaign execution details. Qualifications Bachelor’s degree in Marketing, Business, or related field. 5+ years of progressive marketing experience in the Canadian CPG industry (food/beverage experience preferred). Proven ability to plan and execute marketing programs within the Canadian retail landscape. Experience with retail media platforms and shopper marketing activation is strongly preferred. Demonstrated success working in a fast-paced, entrepreneurial environment where initiative and independence are essential. Strong understanding of consumer insights, brand positioning, and category management. Excellent communication, analytical, and project management skills. A self-driven, resourceful, and results-oriented professional who thrives when balancing multiple priorities. Ability to travel to U.S. based headquarters, access to own vehicle, must be legally eligible to work in Canada without sponsorship. Why Join Us Opportunity to lead a powerhouse brand in the growing health & wellness space. High visibility within a collaborative, ambitious, and fast-moving organization. Remote work environment offering flexibility and autonomy. Competitive compensation, bonus potential, and benefits. Ready to make an impact? Apply now and help shape the future of sweetness in Canada with Splenda®. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Food and Beverage Retail Referrals increase your chances of interviewing at Heartland Food Products Group by 2x Get notified about new Brand Manager jobs in Ontario, Canada. #J-18808-Ljbffr

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