Senior Field Marketing Manager

Senior Field Marketing Manager - EMEA Virtual EventsRemote - United KingdomWho we areAt Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions tohundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.See yourself at TwilioJoin the team as Twilio’s next Virtual Events Marketing Manager.About the jobThis position is needed to plan, promote, and execute online events like webinars and virtual conferences. You will manage event platforms, drive attendee engagement, and collaborate with sales and content teams to align messaging. Your goals include lead generation, increased brand visibility, and other event performance metrics including attendance, engagement, and conversion.ResponsibilitiesIn this role, you’ll:Develop virtual programmes - Create customised programmes for target accountsDevelop, socialise, and execute the marketing strategy and plans for virtual events in line with marketing and sales priorities, as well as corporate initiatives.With a focus on ROI within target account sets; plan, coordinate, and execute all aspects of relevant activities. These may include (but are not limited to):Top of funnel/awareness building tactics Eg Thought Leadership eventsMid-funnel building tactics Eg Twilio TalksProduct awareness events Eg Webinars and LI livesDelivering EMEA specific versions of programmes from other regions where relevantManage vendors, agencies, and contractors to execute on all aspects of the plan and strategy as requiredBe the voice and presence of our virtual events, from hosting sessions to engaging key stakeholders. Ensure every interaction reflects our mission, vision and values. Act as the face of the organisation, taking centre stage - literally and figuratively. Use your confidence, charisma, and professionalism to shape audience impressions and event outcomes.Align Sales and Marketing - Ensure that marketing and sales departments are working togetherDevelop virtual events programs in partnership with the Campaigns, Performance Marketing, Product Marketing, EEP and SDR teams that result in revenue growthWork hand-in-glove with the Campaigns team to ensure synergies in delivery and PMK/Other teams as relevant to ensure synergies in theming/messagingPartner with GTM teams and other Marketing team members to define the target account set, identifying key acquisition opportunities and building clear, joint execution plansWork with global teams where relevant to identify opportunities to jointly deliver or adapt regional execution as necessary to maximise potential ROI from virtual eventsActivate connected sales and marketing execution to maximise marketing spend to revenueManage business performance, drive new business growth and present results in regular meetingsBuild relationships - Build trust with target accountsCreate clarity in relevant target account sets regarding Twilio strategy, solution and product relevance by designing and delivering virtual events that speak to particular pain points and challengesIn conjunction with the GTM org identify the best plan of action to maximise ROI and ensure all relevant stakeholders in the business are focused on prospect experienceMeasure programmes - Evaluate the effectiveness of virtual eventsReport on virtual events performance metrics across the funnel and ensure all stakeholders are kept up to date on progress within the target account setsManage the virtual events marketing budget and report as relevant on ROI vs spendOptimise spend and activity delivery, adjusting tactics as necessary to ensure optimum prospect/customer experience and maximum ROIQualificationsTwilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the tableRequired:5-7 years experience in marketing and go-to-market strategy execution within the enterprise software/SaaS marketsExperienced in creating and delivering successful virtual events strategiesExperience in hosting events (virtual or physical) and/or public facing evangelismExcellent understanding of how to analyse and optimise conversion rates across the marketing and sales funnel.Proven B2B marketing experience in the EMEA region.Strong commercial acumen with the ability to work to ambitious commercial targets.Impeccable English written and verbal communications skillsProven ability to manage all aspects of marketing delivery.Ability to think strategically, coupled with the focus and discipline necessary to simultaneously execute on a wide variety of detailed tactics.Excellent organisational and project management skills.Motivated individual performer that values teamwork.Experience working idea for a US-headquartered company.Experience in both on and offline growth marketing techniques.Bachelor’s degree or equivalent.LocationThis role will be remote, and based in the United Kingdom or Ireland.TravelWe prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 25% travel is anticipated to help you connect in-person in a meaningful way.What We OfferWorking at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.Twilio thinks big. Do you?We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic . Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now If this role isn't what you're looking for, please consider other open positions.Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. 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